Digital Campaign Marketing Manager

Summary

Join Rackspace Technology as a Digital Campaign Marketing Manager and lead the planning and execution of multi-channel marketing initiatives, focusing on digital marketing. You will be responsible for designing and creating impactful integrated marketing campaigns, collaborating with cross-functional teams to achieve business goals. This role requires a strong understanding of B2B marketing, digital strategies, and data-driven decision-making. The ideal candidate will have a proven track record of success in a similar role and possess excellent communication and project management skills. The position is remote within the United States. This role offers the opportunity to develop innovative marketing programs and contribute to the company's global initiatives.

Requirements

• Bachelor's degree in Business, Marketing, or a related field and at least 8+ years of experience in B2B software marketing, demand generation, or a related field
• Proven track record of successfully designing and creating integrated marketing campaigns that drive pipeline and revenue
• Knowledge of best practices in B2B marketing, digital, demand generation, marketing automation, omni-channel marketing, customer marketing, and lead conversion programs
• Excellent analytical skills and data-driven thinking
• Exceptional communication, collaboration, and presentation skills
• Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
• Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs
• Flexibility to quickly adapt and align with business needs
• Organizational skills to manage multiple projects with flawless execution
• Excellent project management skills

Responsibilities

• Lead the design and creation of end-to-end marketing campaigns that maximize lead generation by collaborating with sales, field marketing, digital agencies, and other stakeholders to understand market opportunities and define optimal strategies
• Build knowledge of Rackspace Technology’s solutions, target markets, audiences, and decision-making process to determine the best way to address and support our target customer profiles
• Analyze market and portfolio coverage to proactively identify campaign opportunities and define ideal target audiences to generate pipeline and accelerate conversion
• Determine the ideal channel mix, including digital and content marketing, paid media, email, and other relevant channels, working with field, product, and influencer marketing to maximize impact
• Create enticing, customer-centric in-market messages and campaign assets that communicate and differentiate Rackspace Technology’s value in target industries, segments, and regions
• Work closely with internal marketing teams to effectively share campaign plans and messaging to optimize marketing program adoption and campaign results
• Collaborate with field marketing and analytics teams to understand campaign performance, conduct A/B testing and optimize future messaging and channel strategies to maximize returns

Preferred Qualifications

Enterprise technology marketing experience

Benefits

Remote work in the United States of America