Digital Experience Manager

Summary

Join us as a Digital Experience Manager to own, optimize, and advance our website and digital marketing landing pages. You will drive website conversion rate optimization, manage and enhance our CMS and web experience infrastructure, and ensure our digital experience aligns with best practices. A key responsibility will be supporting paid marketing initiatives by optimizing landing pages and user flows. You will continuously analyze site data to identify and remove friction, refine user flows, and propose enhancements. This is a full-time, 100% remote position offering flexibility to work from anywhere. We are an equal opportunity employer valuing diversity and hire globally, engaging employees either as full-time employees or contractors.

Requirements

• 5+ years of experience in website management, web operations, or digital marketing, with a track record of driving conversion and optimization initiatives
• Expertise in CRO, landing page optimization, and user journey analysis, with hands-on experience using GrowthBook (or a similar A/B testing tool)
• Experience supporting paid marketing initiatives through web experience optimization and testing
• Experience using HubSpot for landing page creation, management, and optimization
• Proficiency with CMS platforms (Storyblok, WordPress, or similar) and hands-on experience implementing website and landing page updates
• Strong understanding of technical and on-page SEO principles as they relate to web management
• Solid analytical skills; experience using web analytics tools (GA4, Hotjar, or similar) to inform site improvements and report on outcomes
• Excellent project management, organizational, and communication skills, with the ability to manage multiple initiatives and deadlines in a fast-paced environment

Responsibilities

• Own and optimize key web performance and conversion metrics for both the main website and all HubSpot landing pages
• Lead the planning, setup, execution, and analysis of A/B and multivariate tests using GrowthBook, turning insights into actionable improvements
• Support paid marketing initiatives by optimizing landing pages for paid campaigns and working closely on CRO strategies that drive better campaign performance
• Continuously analyze site and web experience data (Google Analytics, GSC, heatmapping tools, etc.) to identify and remove friction, refine user flows, and propose enhancements
• Build and maintain a prioritized backlog of site and landing page optimization opportunities and deliver ongoing improvements
• Own all aspects of our website CMS (e.g., Storyblok, WordPress), ensuring efficient content management, publishing, and quality standards
• Implement and manage updates, builds, and campaign launches across the website and HubSpot landing pages
• Ensure all site and landing page updates adhere to best practices in UX, technical SEO (structure, metadata, schema, internal linking), and brand standards
• Partner with developers and technical resources as needed to resolve issues and deliver enhancements
• Perform routine audits for technical issues (site speed, crawl/indexation, internal linking, etc.), and work with the appropriate resources to resolve them
• Monitor and report on key web performance indicators, using data to inform recommendations and demonstrate business impact
• Stay current on the latest trends and best practices in web management, CRO, and CMS capabilities

Preferred Qualifications

• Basic to intermediate knowledge of front-end development concepts (HTML, CSS, JavaScript) is a plus
• Experience managing B2B SaaS websites and digital campaigns

Benefits

This is a full-time, 100% remote position, giving you the flexibility to work from anywhere