Website & Digital Experience Manager

Summary

Join AcuityMD as their Website & Digital Experience Manager and own the company website as a key part of their GTM engine. You will transform ideas into high-converting website experiences, improve website performance, and create a scalable system for future launches. The role involves managing and evolving the Webflow website, building and QAing web pages independently, identifying and resolving site performance issues, and leveraging AI tools to streamline workflows. You will also apply SEO best practices, evaluate and enhance the site's content structure, collaborate with other teams on campaign launches, monitor key metrics, and create an efficient intake process for web updates. The ideal candidate will serve as the central point of contact for all website matters, balancing quick execution with strategic improvements. This is a remote position with competitive compensation and benefits.

Requirements

• 5+ years managing B2B marketing websites, ideally in a fast-paced or lean team environment
• Strong experience using Webflow (or similar CMS) with confidence making direct edits and publishing updates
• Familiarity with key marketing tools like HubSpot, GA4, and UTM frameworks
• Working knowledge of SEO basics and how to apply them in real-world execution (meta tags, content structure, technical hygiene)
• A bias for action—you find the fastest, highest-quality way to get things done, and you use tools (including AI) to reduce lift
• Strong communication and organizational skills—you can prioritize, push back when needed, and clearly explain tradeoffs or blockers
• A builder mentality—you’re comfortable rolling up your sleeves and figuring things out, but you know when to ask for input or escalate

Responsibilities

• Manage and evolve our website (Webflow), including key page updates, landing pages, and conversion-focused improvements
• Build and QA web and landing pages independently—without needing dev or design support for every task
• Proactively identify issues with site performance, tracking, or lead flow—and collaborate with MOPs/RevOps when fixes extend beyond Webflow
• Leverage AI tools (like ChatGPT and Gemini) to streamline workflows—particularly for metadata, on-page SEO, and conversion testing (not primary content creation)
• Apply fundamental SEO best practices—optimizing metadata, H1 structure, alt text, internal linking, and page speed
• Evaluate and enhance the site's content structure, tagging, and navigation as we grow
• Collaborate with demand gen and content teams to launch campaign pages, refine CTAs, and test performance
• Serve as a key execution partner for GTM campaigns—bringing offers like playbooks, videos, and demo CTAs to life through strategic page designs and conversion-focused UX
• Monitor and report on key metrics (traffic, conversion, engagement), and provide clear, data-driven recommendations
• Create and manage an efficient intake and prioritization process for web updates—working across teams while maintaining focus on impact
• Track site health and search performance using tools like Google Search Console, GA4, and AI tools like Profound
• Serve as the central point of contact for all website matters—balancing quick execution with strategic, long-term improvements

Preferred Qualifications

• Experience with Figma, Notion, Clay or similar tools
• Exposure to CRO best practices or user behavior tools like Hotjar
• Background working closely with demand gen teams or supporting campaign launches
• Interest in healthcare, medtech, or mission-driven B2B industries

Benefits

• Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees
• Flexible PTO : Generous time off and flexible hours give you the freedom to do your best work
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave
• Competitive compensation with equity upside