Digital Experiences Manager

Summary

Join Benevity, a B Corporation committed to purpose and profits, as our next Digital Experiences Manager. Lead our online experience program to engage audiences and drive business goals, partnering with various teams. You will create and implement global webinar strategies, manage a global webinar calendar, and create marketing strategies for our annual user conference. This role requires strong digital event management skills, B2B marketing knowledge, and excellent communication abilities. Benevity offers a supportive and inclusive work environment with opportunities for growth and a chance to make a positive impact.

Requirements

• 5+ years of experience executing in B2B demand generation, event management, and/or field marketing
• Strong digital event management and organizational skills to plan, execute and manage multiple events; experience with project management software is an asset
• Demonstrated success running a digital event from end to end, including supporting demand generation campaigns
• Deep knowledge of key B2B marketing principles and channels, with hands-on experience supporting content marketing, digital marketing, and creative development
• Ability to perform in a high-growth and high-energy environment, developing and scaling workflows and processes as you go
• Strong communicator, verbal and written, with excellent influencing and consensus-building skills
• Meticulous eye for detail – no detail or task is too small to be done right the first time
• Problem solving ninja skills, masterfully work around roadblocks
• A passion for the details and keeping events and tasks running smoothly

Responsibilities

• Create and implement our global webinar strategy to engage clients and prospects, across the entire funnel, to drive and convert revenue
• Plan, manage, and execute a global webinar calendar for various audiences across the sales funnel, optimizing for lead generation and sales engagement. Understand and implement relevant targeting via audience cohort, geo, product, and persona
• Align closely with internal teams to create content and source speakers, working closely with Product, Sales, Client Success, Enablement and Marketing teams
• Using webinars as a core demand channel, work closely with the Demand Generation team to create milestone digital content that drives pipeline and revenue goals
• Manage steps and deliverables across the entire event process, from planning through to final reporting (Pipeline achievement and ROI measurement), including project management, execution, approvals, and internal communication
• Monitor the performance of digital events, including event attendance, engagement, lead quality (ICP), and pipeline attributed. Use data-driven insights to optimize future events
• Create and implement the marketing strategy for our annual user conference to drive pass sales and engage clients and prospects
• Supporting and executing marketing campaigns and content for in person events as needed

Preferred Qualifications

Experience with project management software

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• A chance to do work that fills us with a sense of purpose
• For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office