Digital Marketer

Summary

Join Pearl Talent as a Marketing Consultant in a remote position, developing and executing marketing strategies that uphold the brand while being data-driven and increasing high-quality leads and attendees.

Requirements

• Proven experience as a Digital Marketer with successful campaign management
• Proficiency with WordPress, HubSpot, and Slack
• Expertise in Google Ads and Facebook Ads management
• Strong copywriting skills and SEO knowledge
• Proficiency in design tools like Canva or Adobe Creative Suite

Responsibilities

• Develop and Execute Marketing Strategies (40%): Develop and implement data-driven marketing strategies to generate high-quality leads and increase ticket sales, while ensuring alignment with the brand
• Regularly analyze the performance of marketing campaigns, making necessary adjustments to optimize results and meet key performance metrics
• Identify trends, opportunities, and target audience insights through comprehensive market research to inform and improve marketing efforts
• Develop high-quality content for social media platforms, email newsletters, and blog posts to attract and engage potential leads
• Ensure all content supports the broader marketing strategy and contributes to key metrics, such as lead generation and attendee conversion
• Work with team members to execute integrated marketing campaigns, ensuring consistent messaging across all channels
• Regularly monitor campaign performance using various analytics tools, assessing the impact of marketing activities on the North Star Metric and its drivers
• Use data insights to continually refine and improve marketing tactics, focusing on achieving better engagement and lead quality
• Collaborate with leadership to identify new marketing opportunities and adapt strategies to support the company’s growth objectives

Benefits

• Competitive Salary: Up to $1,700 per month, based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Health Coverage: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Grow through guidance from industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world