Digital Marketer

Summary

Join PromptCloud, a Data as a Service company, as a self-driven digital marketer with a knack for technical aspects of digital and content marketing. Your main goal will be to generate marketing leads and web signups for the sales team through demand generation campaigns across multiple social media channels. You will collaborate with team members on Google Adwords and other paid channels, segment marketing, ad copy creation and testing, landing page optimization, and future campaign planning. This role requires a proactive individual who learns quickly and iterates effectively in a fast-paced environment. You will build upon the company's existing web, social media, and content marketing foundation, developing innovative strategies to enhance marketing capabilities. PromptCloud offers a competitive salary and benefits, a flexible remote work environment, professional development opportunities, and a dynamic and inclusive workplace culture.

Requirements

• 2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS)
• Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage)
• Demonstrable experience with email marketing, lead generation and SEM
• Understanding of analytics tools and the ability to set up tracking/ reporting mechanisms to capture key metrics
• Familiarity with web design and WordPress

Responsibilities

• Manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns
• Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines
• Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions
• Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills)
• Manage third party listings and company profile across business directories
• Manage Agile CRM for campaigns and lead tracking
• Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development

Preferred Qualifications

Having your own blog/website is a huge plus

Benefits

• Competitive salary and benefits package
• Opportunity to work with a talented and creative team
• Flexible work environment with remote work options
• Professional development opportunities
• A dynamic and inclusive workplace culture
• An environment where each employee is celebrated
• A one-time home office setup allowance, monthly allowances for internet bills, and child care allowance for new mothers/single parents
• Half-yearly performance appraisals
• Flexible working hours
• Commitment to diversity, gender equality, and equal opportunities