Digital Marketing Analyst

Summary

Join our team as a data-driven Digital Marketing Analyst and play a crucial role in providing actionable insights to drive our clients' digital marketing strategies. You will analyze website and marketing campaign data, develop dashboards and reports, utilize SQL and Excel for data manipulation, and collaborate with cross-functional teams. The ideal candidate will have 2+ years of experience in a similar role and possess strong proficiency in Google Analytics 4, Google Tag Manager, Looker, SQL, and Excel. Advanced analytical and communication skills are essential. Bonus points for experience with other digital marketing platforms and Python.

Requirements

• 2+ years of experience in a digital marketing analytics role
• Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with data visualization tools, specifically Looker
• Advanced knowledge of SQL for data querying and manipulation
• Advanced Excel skills for data manipulation and reporting
• Experience working with BigQuery or other cloud-based data warehouses
• Excellent analytical and problem-solving skills
• Strong communication and presentation skills
• Ability to work independently and as part of a team

Responsibilities

• Analyze website and marketing campaign data using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker, and BigQuery to identify trends, opportunities, and areas for improvement
• Develop and maintain dashboards and reports in Looker to visualize key performance indicators (KPIs) and provide clear insights to stakeholders
• Utilize SQL to query and manipulate data in BigQuery for in-depth analysis and reporting
• Conduct in-depth analysis of customer behavior, website traffic, and campaign performance to provide strategic recommendations
• Collaborate with cross-functional teams (e.g., marketing, development, and client services) to implement and track marketing initiatives
• Ensure accurate data collection and reporting through proper GTM implementation and GA4 configuration
• Create and maintain documentation for data processes and reporting methodologies
• Utilize Excel for data manipulation, reporting, and ad-hoc analysis

Preferred Qualifications

• Experience with other digital marketing platforms (e.g., Google Ads, social media advertising)
• Leverage Python for data automation, scripting, and advanced data analysis
• Experience with data modeling and statistical analysis
• Experience with other data visualization tools, such as Tableau, Domo or Power BI