VP, Digital Marketing and GTM

Summary

Join Neostella, a customer-centric company using cutting-edge technologies, as the VP of Digital Marketing and GTM. This executive role requires leading a multidisciplinary team to create breakthrough campaigns and digital experiences. You will own the strategic direction, execution, and evolution of Neostella’s marketing and brand. This is a unique opportunity to drive full-funnel, 360° digital, brand and growth marketing efforts at a fast-growing SaaS company. The VP will oversee all aspects of digital marketing, brand strategy, go-to-market strategies, content creation, team leadership, and budget management. Success in this role requires a proven track record of leading GTM strategies and building high-performing teams.

Requirements

• Bachelor's degree in Marketing, Communications, Design, or related field; MBA or advanced degree preferred
• 10+ years of experience in B2B digital marketing, brand, agency management and content—with 5+ years in a leadership role at a SaaS or tech company
• Proven track record leading GTM strategies, product launches, and integrated campaigns that drive growth and brand equity
• Strong understanding of marketing technologies, funnel mechanics, and performance analytics
• Expertise across website management, SEO, paid acquisition, social media, email, and conversion optimization
• Exceptional storytelling, writing, visual and creative direction skills
• Experience building and leading high-impact teams and managing agency/vendor relationships
• Excellent executive presence, communication skills, and the ability to influence senior stakeholders and C-level audiences
• Strong project management and budgeting skills in fast-paced environments with evolving priorities
• Proven leadership of cross-functional marketing teams

Responsibilities

• Own End to End digital marketing strategy, content, brand, integrated campaigns & digital execution
• Lead all 360° marketing campaigns across website, email, SEO, paid media, organic social, events, and field marketing
• Ensure brand consistency across all customer-facing channels and experiences—web, digital, physical, and experiential
• Collaborate with digital and demand generation teams to optimize marketing funnel performance
• Define and own the global brand vision, positioning, and messaging framework in alignment with corporate strategy and market opportunities
• Champion Neostella’s voice, tone, and visual identity across every customer and partner interaction
• Lead the evolution of our brand architecture, including support for M&A initiatives and product branding
• Drive go-to-market (GTM) creative strategy for new product launches, updates, and category positioning
• Partner with Product Marketing, Sales, and Customer Success to ensure cohesive messaging across the full customer lifecycle
• Oversee PR, analyst relations, and corporate communications to build awareness, credibility, and thought leadership
• Oversee the development of high-quality content including blogs, video, case studies, customer stories, and executive thought leadership
• Guide the development of engaging UX and visual design across digital platforms and touchpoints
• Lead web presence strategy, including content strategy, SEO, and conversion experience optimization
• Build, mentor, and scale a high-performing team across content, design, creative, UX, and brand marketing
• Lead in-house and external creative resources, including agencies, contractors, and freelance contributors
• Foster cross-functional alignment and collaboration with Product, RevOps, Demand Gen, and People teams
• Oversee and optimize Neostella’s marketing technology and funnel across lead gen, CRM and entire funnel to deliver against KPIs
• Own and manage the brand marketing budget; track and report on campaign ROI, brand health metrics, and awareness KPIs
• Continuously evaluate creative performance using data insights to inform optimization and innovation

Preferred Qualifications

MBA or advanced degree

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation & Holidays)
• Training & Development
• Work From Home
• Travel Bonus
• Maternity & Paternal Leave