Digital Marketing and Analytics Specialist

Summary

Join Experian's Integrated Marketing team as a detail-oriented digital marketing specialist! This remote, permanent position based in Costa Rica focuses on operationalizing digital technologies and ensuring effective use of analytics platforms to optimize website performance and user experience. You will execute SEO strategies, manage projects using Wrike, optimize Drift chat performance, lead 6Sense tool adoption, and own website analytics and reporting. Collaboration with cross-functional teams is key to aligning on reporting metrics and tool adoption. Experian offers a comprehensive benefits package.

Requirements

• 3+ years’ experience in digital marketing + technology integration
• Experience with chatbot platforms (Drift preferred) and AI-based optimization
• Familiarity with marketing automation tools like 6sense or similar platforms
• Expertise in web analytics and reporting tools, including Adobe Analytics and Google Analytics
• Experience with project management tools (e.g., Wrike, Jira) and maintaining execution calendars
• Strong organizational skills and attention to detail

Responsibilities

• Execute on SEO strategy to optimize revenue generation, increase organic rankings, and make incremental improvements to traffic and conversions online
• Assist with digital project execution and delivery including web updates, stakeholder management, and project implementation
• Maintain the Integrated Marketing team’s Wrike project calendar and oversee execution timelines for web initiatives
• Manage and optimize Drift chat performance, including AI updates and chatbot conversation flows
• Lead adoption and updates of 6Sense digital tools to improve lead tracking and engagement
• Own website analytics and reporting, consolidating insights for internal stakeholders via platforms like Adobe Analytics and other internal dashboards
• Support the management of digital marketing tools and accounts, tracking expenses in a shared budget and allocating licenses as needed
• Collaborate with cross-functional teams to ensure alignment on reporting metrics, KPIs, and tool adoption

Benefits

• Medical, life and dental insurance
• Asociacion Solidarista
• International Share Save Plan
• Flex Work/Work from home
• Paid time off
• Annual Performance Bonus
• Education Reimbursement
• Family Bonding
• Bereavement Leave
• Referral Program