Digital Marketing Assistant

Summary

Retail Reinvented is seeking a proactive, innovative, and results-oriented Digital Marketing Assistant to join their dynamic marketing team in Los Angeles, California. The ideal candidate will have 1-2 years of experience in digital marketing, preferably in a retail environment, and a Bachelor's degree in Marketing, Communications, or a related field. Responsibilities include social media marketing, content development, web page optimization, SEO/SEM, vendor coordination, ROAS optimization, creative skills, technical skills, display ads, campaign implementation, and customer service. The position offers a salary of $50,000 - $60,000 per year.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred
• 1-2 years of experience in a digital marketing role, preferably in a retail environment
• Proven proficiency in social media marketing, content creation, web development, SEO/SEM, and customer service
• Strong analytical skills and the ability to interpret data to make informed marketing decisions
• Proficiency in graphic design software (Adobe Photoshop or Canva) and familiarity with AI tools
• Excellent written and verbal communication skills
• Self-starter with the ability to work independently and proactively
• Creative thinker with a passion for innovative marketing strategies
• Strong attention to detail and organizational skills
• Team player with a collaborative approach to problem-solving

Responsibilities

• Develop and execute engaging social media campaigns across various platforms
• Create compelling and informative content for various marketing channels
• Design and develop effective landing pages optimized for conversions
• Conduct thorough keyword research for SEO and paid search campaigns
• Identify and analyze potential marketing opportunities to maximize brand exposure and drive customer acquisition
• Coordinate with marketing vendors to ensure timely and effective execution of marketing initiatives
• Analyze campaign performance data to optimize ROAS and ensure maximum efficiency in advertising investments
• Utilize graphic design software (e.g., Adobe Photoshop or Canva) to create visually appealing marketing materials
• Leverage spreadsheets, AI tools, and other marketing platforms to streamline workflows and enhance campaign effectiveness
• Collaborate with the marketing or creative team to develop eye-catching display ads that align with brand guidelines
• Execute and monitor marketing campaigns, ensuring timely delivery and adherence to budget constraints
• Provide excellent telephone and email customer service support to clients, addressing inquiries and resolving issues promptly

Benefits

$50,000 - $60,000 a year