Culligan UK is hiring a
Digital Marketing Executive

Summary

Join our team as a Digital Marketing Executive to develop an exceptional content system, support online content and campaign strategy, and engage with customers through captivating content. This role plays a crucial part in boosting organic growth, enhancing user engagement, and generating leads.

Requirements

This is a remote role, mainly working from home however some travel will be required to different business locations throughout the UK and a potential requirement for international travel

Responsibilities

• Take ownership of creating and managing a long-term content marketing calendar that covers various channels
• Craft top-notch content, such as blogs, whitepapers, mailers, social media posts, and more, with the goal of boosting organic growth, enhancing user engagement, and generating leads
• Evaluate and implement a well-rounded content strategy that is in line with the goals of the business and complements wider campaign initiatives
• Nurture community interaction and inspire customers to engage with captivating and relevant content
• Work closely with the marketing team to develop and execute a cross-platform campaign strategy that aligns with our business goals and initiatives
• Maintain consistent and aligned messaging across all marketing channels
• Interact with customers through different content channels to foster and enhance relationships
• Manage our email campaign strategy, helping us boost sales and enhance customer satisfaction
• Make the most of various tools for segmenting our audience, delivering campaigns, deploying emails, and analyzing reports
• Create engaging and SEO-rich content to boost keyword ranking and quality score
• Manage website copy and content to present the company in the best possible way
• Continuously update website content to guarantee precision, relevance, and search engine optimization
• Distribute content effectively across multiple platforms to ensure it reaches a wider audience and has a greater impact
• Regularly monitor and analyse the performance of our content using analytics tools
• Deliver periodic reports on the effectiveness of our content and provide data-driven insights to suggest improvements

Benefits

• 25 days holiday plus bank holidays
• Holiday purchase scheme available
• Employee Benefits platform
• Employee Product Discounts
• Pension Scheme
• Employee Assistance Programme
• Ongoing Training and Development
• Life Assurance