Digital Marketing Executive

Summary

Join QG Media, a global intelligence firm, as a Digital Marketing Executive to manage end-to-end marketing initiatives for cybersecurity events. You will develop and execute digital marketing plans, manage media partnerships, handle social media, run paid campaigns, and perform email marketing. The role demands strong analytical skills and reporting on campaign effectiveness. You will need 1-3 years of B2B digital marketing experience, ideally in events, technology, or cybersecurity. A marketing degree and proficiency in various marketing tools are required. The position offers a competitive salary, bonus, 25 days of holiday, excellent career progression, training, and a multicultural environment.

Requirements

• 1 - 3 years of experience in a B2B digital marketing role, ideally within the events, technology, or cybersecurity industries
• United Kingdom work authorisation is required
• Degree in Marketing, Communications, Business, or a related field
• Experience planning and executing multi-channel digital marketing campaigns, including social media, email marketing, and paid media (Google Ads/PPC)
• Strong written and verbal communication skills, with the ability to create compelling copy for a range of digital channels
• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and CRM platforms (e.g., Salesforce)
• Proficiency in using Google Analytics, Google Ads, and social media management/reporting tools
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
• Strong relationship building and good negotiation skills to establish and leverage industry partnerships
• Comfortable working in a fast-paced, global environment, and across time zones
• A proactive and collaborative mindset with a passion for innovation, analytics, and continual learning

Responsibilities

• Develop and Execute Campaign Strategies : Create and implement comprehensive digital marketing plans for a portfolio of international cybersecurity events, aligning with business objectives and target audience profiles
• Media Partnerships : Identify, negotiate, and manage strategic media partnerships to maximize event exposure and reach across relevant industry platforms
• Social Media Management : Own the social media strategy for assigned events, including content creation, scheduling, community engagement, and performance analytics across platforms such as LinkedIn, X (Twitter), and Facebook
• Paid Media Execution : Set up, monitor, and optimize paid digital campaigns including Google Ads and other PPC initiatives to drive high-quality leads and attendee registration
• Email Marketing : Write, design, and deploy engaging promotional email campaigns using CRM or marketing automation tools, with a focus on audience segmentation, A/B testing, and performance analysis
• Analytics and Reporting : Track, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvements

Preferred Qualifications

Experience with Adobe InDesign and Illustrator is strongly preferred but not essential

Benefits

• Basic salary from £28,000 plus bonus (1st year OTE £40K.)
• 25 days holiday + paid public holidays
• Excellent career progression opportunities
• Extensive hands-on training and continuous professional development
• Inclusive and multi-cultural environment
• International travel
• Cycle to work scheme and work from home