Project Growth is hiring a
Digital Marketing Lead

Summary

Join us as a Digital Marketing Lead in a remote role, working with a global team to manage diverse clients in the aesthetics industry. Responsibilities include creative brief development, content creation, Meta Ads creative development, performance tracking & reporting.

Responsibilities

• Develop comprehensive and clear creative briefs that outline project goals, target audiences, key messages, and deliverables
• Translate complex client needs and market research into actionable and inspiring creative directions
• Ensure briefs are aligned with brand guidelines, strategic objectives, and creative best practices
• Design and develop visually compelling graphics, animations, and videos using Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.)
• Create and edit animations and motion graphics to enhance storytelling and audience engagement
• Produce high-quality video content, including shooting, editing, color grading, and sound design
• Implement and manage a test-and-learn approach for design and copywriting to ensure a consistent flow of new options for Meta specialists
• Create and edit high-quality video content for Meta ads, using advanced techniques to produce engaging and visually compelling materials aligned with campaign goals
• Develop persuasive narratives and write effective ad copy for Meta platforms, ensuring all content aligns with brand voice and advertising guidelines
• Design and implement creative strategies for Meta ad campaigns, analyze performance data to refine content, and stay updated on platform trends and best practices
• Monitor and analyze performance metrics for all creative initiatives, including CAC, ROI, conversion rates, and appointment bookings
• Provide regular performance reports and insights to stakeholders, demonstrating the impact of creative strategies and suggesting areas for improvement