Digital Marketing Manager

Summary

Join air up, a company focused on creating a healthy and sustainable lifestyle, as their new Digital Marketing Manager. You will be part of a cross-functional team, shaping and scaling paid social campaigns across Europe. Responsibilities include planning, executing, and optimizing digital campaigns, collaborating with various teams, and managing budgets. You will analyze performance, develop strategies, and create creative briefs. Staying up-to-date on social trends and platform updates is crucial. This role requires a Bachelor's or Master's degree, 3+ years of experience in digital marketing with a focus on paid social advertising in a D2C e-commerce environment, and hands-on experience with Meta & TikTok Business Manager. The company offers various benefits including 30 days of vacation, product discounts, employer-funded pension, a purpose-built office, personal development opportunities, team events, and workation options.

Requirements

• You hold a Bachelor's or Master's degree in Business Administration, Economics or in a related field
• You have 3+ years experience in Digital Marketing with focus on Paid Social Advertising in a D2C e-commerce environment
• You’ve got hands-on experience with Meta & TikTok Business Manager; experience with Google Ads (Search & YouTube) is a plus
• Scaling with Advantage+, Smart+, DemandGen while testing in controlled environments are part of your marketer DNA
• You have experience in both performance and branding campaigns, optimizing  towards direct response metrics as well as long-term brand building KPIs
• You have a good sense for creative & storytelling along the funnel - you understand how different content performs across different platforms
• You feel comfortable in a fast-paced environment and love to shape & build things
• You work can work independently in interdisciplinary task-forces, in a structured & solution-oriented manner
• Your English skills are professional; other languages are a plus

Responsibilities

• Planning, managing, and optimizing paid social campaigns (primarily on Meta & TikTok) across various EU markets and marketing funnel stages
• Constant monitoring & reporting of campaign performance , focusing on key metrics & KPIs such as CPM, CTR, TSR, CPA, etc., and making quick, data-driven adjustments to increase effective & efficiency
• Effective budget management : You ensure that budgets are allocated wisely across different campaigns & channels
• Analysis and strategic development : You identify patterns, test new ideas, and derive optimization strategies – all with the goal of continuously scaling our performance
• Creative strategy and coordination : You collaborate closely with our creative, customer insights team & creator marketing team to create channel- and audience-specific creative briefs (incl.UGC scripts)  and are responsible for testing and further developing creatives
• New platforms and trends : You stay on top of social trends, platform updates, and AI innovations, and proactively contribute ideas to expand or change our channel mix
• Independent project management : You take ownership of cross-functional projects (i.e. paid media sales or brand activations) from briefing the creatives to setting up, monitoring & optimizing campaign performance
• Cross-functional collaboration : You work closely with other marketing functions & in cross-functional task forces (Creative, Creator Marketing, CRM, Customer Insights, Product)

Benefits

• 30 days of vacation
• Discount on our products
• Employer-funded pension & location related insurances (may vary per country)
• Purpose built office in MUC
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)