Digital Marketing Manager

Summary

The job is for a Digital Marketing Manager at Sync.com, a leading cloud content management company. The role involves managing ad campaigns, conversion optimization, email marketing, landing page creation, copywriting, growth marketing, analytics & reporting, and collaboration with other teams. The candidate should have 3-5 years of experience in digital marketing (ideally in SaaS), be data-driven, tech-savvy, passionate, and able to work remotely within Canada.

Requirements

• You have 3-5 years of experience in digital marketing (ideally in SaaS)
• Performance Mindset: You think like a marketer but write like a copywriter. You know how to craft messages that connect and convert
• Data-Driven: You love diving into data to find the story behind the numbers and are always looking for ways to optimize
• Tech-Savvy: You’re comfortable with marketing tools, platforms, and analytics. You can whip up a landing page faster than you can say ‘conversion rate.’
• Passion: You’re driven, enthusiastic, and always looking for ways to improve. You don’t just follow trends—you set them

Responsibilities

• Develop, launch, and optimize multi-channel ad campaigns (Google, Facebook, LinkedIn, etc.) with a laser focus on performance metrics
• Analyze data, run A/B tests, and continuously refine our strategies to boost conversion rates and lower acquisition costs
• Execute email marketing campaigns, create effective offers, and nurture sequences to drive purchases and upgrades
• Design and implement effective landing pages that not only look great but also drive results
• Channel your inner David Ogilvy to write magnetic headlines, compelling CTAs, and copy that not only sells but also tells our story in a way that resonates with our audience
• Identify and test innovative new channels with an open mind and an experimentation mindset
• Dive deep into campaign data, providing actionable insights and making data-driven decisions to enhance our marketing efforts
• Work closely with the sales, product, and customer success teams to ensure that our marketing efforts are aligned and driving towards the same goal—growth

Benefits

• Innovative Environment: Be part of a forward-thinking team that’s always looking for new ways to push the boundaries of digital marketing
• Make an Impact: Your work will have a direct impact on our growth and success. We value creativity, innovation, and a relentless pursuit of excellence
• Growth Opportunities: As we grow, so do your opportunities. We’re committed to helping our team members develop their skills and advance their careers