Digital Marketing Manager

Summary

Tropic is hiring a results-driven Digital Marketing Manager with 3-5 years of experience in digital marketing for SaaS companies. The role involves managing digital campaigns, SEO strategy, website management, data analysis, A/B testing, agency management, trend monitoring, and more. The salary range starts at $120,000 and may include additional compensation and benefits.

Requirements

• 3-5 years of experience in digital marketing, specifically within SaaS companies
• Strong expertise in managing and optimizing paid search (Google Ads), paid social (LinkedIn, Facebook), and SEO programs
• Proven experience in conversion rate optimization (CRO) and website management
• Advanced proficiency with GA4, SEO tools, and other analytics platforms
• Demonstrated ability to analyze data, derive actionable insights and implement supporting optimizations
• Experience managing digital marketing agencies and working collaboratively with cross-functional teams
• A proactive, data-driven approach to identifying and implementing optimization opportunities

Responsibilities

• Lead the execution and optimization of digital marketing programs across paid search, paid social, and display advertising platforms
• Oversee and enhance our SEO strategy, working closely with our digital agency to drive organic search performance
• Manage the performance and optimization of our website, ensuring it is aligned with best practices for user experience (UX) and conversion rate optimization (CRO)
• Conduct in-depth analysis of paid campaigns, SEO and website performance using tools like Google Analytics 4 (GA4). Identify trends, insights, and opportunities for optimization, and present actionable recommendations to stakeholders
• Design, execute, and analyze A/B tests to optimize digital marketing performance, including ad creatives, landing pages, and user experiences
• Act as the primary liaison with our digital agency, ensuring that our paid search and SEO programs are delivering strong ROI and meeting agreed-upon KPIs
• Stay up to date with the latest digital marketing trends and technologies, proactively identifying opportunities to implement new strategies that drive results

Benefits

• 100% medical, dental, & vision coverage for all employees + dependents
• Remote first work environment
• Optional offices in NYC and Denver
• Virtual & in-person meetups
• $1000 annual stipend for WFH, L&D, Wellness
• Unlimited flexible vacation and holiday time off
• 14 paid company holidays
• 12-week parental leave for all parents
• Online mental health therapy
• Commuter benefits, FSA, HSA
• Award-winning values and culture
• Equity refresh program
• 401k plan