Digital Marketing Manager

Summary

Join Emplifi, a leading unified customer engagement platform, as a Digital Marketing Manager to support the execution and performance of our digital ecosystem. You will bring our digital strategy to life across website performance, owned digital channels, and paid media, working closely with internal and external teams. Manage the end-to-end digital campaign launch process, own performance insights, and recommend optimizations to deliver a more connected customer journey. This role requires 4+ years of experience in digital marketing and a strong understanding of performance marketing channels. Emplifi offers a fast-paced, international environment with opportunities for professional growth and development, along with a comprehensive benefits package.

Requirements

• 4+ years of experience in digital marketing operations, marketing ops, or digital campaign management, preferably in B2B SaaS or tech
• Strong understanding of performance marketing channels
• Experience with ad platforms (Google Ads, LinkedIn, Meta), CRMs (Salesforce), and marketing tools (Marketo, 6sense, Optimizely, etc.)
• Familiarity with tag management systems (GTM) and UTM tracking

Responsibilities

• Maintain digital marketing tech stack (ad platforms, 6sense, Qualified)
• Partner with agencies and vendors to manage deliverables and timelines
• Manage and maintain a central digital marketing calendar to ensure visibility across campaigns, assets, and web updates
• Collaborate with marketing design, product design, content, and ops teams to bring multi-channel campaigns to life in a timely, cohesive manner
• Train others (marketing, sales and sales ops) on use of these tools to maximize return
• Partner with Marketing Ops to ensure lead capture and attribution are functioning across Marketo and Salesforce
• Manage briefs and asset delivery for paid campaigns in coordination with agencies and internal teams. Track performance and recommend optimizations across creative, targeting, and placements to align with goals
• Build and activate audiences using 6sense, firmographics, and behavioral data. Use this data to deploy personalized experiences via tools like Qualified, in partnership with Campaigns team, Sales, BDRs
• Deliver performance reporting with actionable insights across paid channels. Support testing, iteration, and dashboard development to improve campaign outcomes and pipeline contribution

Benefits

• International, fast paced and growing environment
• Chance to work with the world’s biggest brands at the CX tech leader
• Agile and open-minded culture, with high levels of trust and flexibility
• Opportunity for professional growth and development
• Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
• Benefits package including Medical, Dental, Vision & Life Coverage Options
• Flexible Working Hours
• Unlimited PTO
• 8 weeks paid maternity leave or 4 weeks paid paternity leave; adoption and foster care leave available as well
• 12 paid Holidays
• 2 Paid Community Service Days
• Company paid STD and LTD
• 401K
• Educational Reimbursement Opportunities
• Referral Bonus Program
• Access to an Employee Assistance Program (EAP)
• Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy