Digital Marketing Manager

Summary

Join insightsoftware as a Digital Marketing Manager and lead all digital strategy and execution at the Business Unit level. Develop and implement comprehensive digital marketing plans to drive business growth. Oversee digital campaigns, analyze performance metrics, and make data-driven decisions. Collaborate with cross-functional teams and senior leadership to align digital strategies with business objectives. You will be responsible for achieving specific digital goals and staying up-to-date with industry trends. This role requires extensive experience in digital marketing, particularly in B2B software/technology.

Requirements

• 5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses
• Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic
• Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms
• Proficient in campaign analysis, reporting, and data-driven decision-making
• Confidence and experience collaborating with senior leadership in product, sales, and marketing to align digital strategies with business goals

Responsibilities

• Be the cross-functional lead and main point of contact for digital within the BU, collaborating with leaders in product, sales, marketing, and more
• Collaborate with both BU-assigned paid media and shared web, SEO, and social media specialists on campaign strategy, execution, optimization, and reporting
• Analyze digital performance metrics, providing regular reports and insights to stakeholders
• Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives
• Oversee website optimization efforts to enhance user experience and increase conversion rates
• Be responsible for driving digital results for the BU, Marketing team, and organization based on established MQL, pipeline, and booking goals
• Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge
• Research and evaluate channel expansion opportunities
• Oversee the overarching A/B testing strategy for the Business Unit

Preferred Qualifications

• Experience working with start-ups or high-growth/PE-backed companies
• Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc
• Agency experience
• Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power BI, and Google Data Studio
• Experience with ABM and data platforms like Clearbit and 6sense