Digital Marketing Manager

Summary

Join TAG, a fully remote digital agency, as their Digital Marketing Manager and lead the charge in crafting compelling brand narratives. You will spearhead strategic marketing initiatives, develop and execute comprehensive marketing strategies, and manage campaigns across multiple channels. This role demands 3-5+ years of experience in digital marketing for a B2B agency, expertise in lead generation, and proficiency in various marketing tools. You'll collaborate with cross-functional teams, analyze performance data, and oversee content creation. TAG offers a supportive environment, professional growth opportunities, and a comprehensive benefits package.

Requirements

• Have 3–5+ years of progressive experience owning the digital marketing function for a B2B digital agency or similar services-based business
• Have expertise in lead generation strategies, nurturing funnels, and field marketing
• Possess strong skills in SEO, content marketing, email marketing, and social media (especially LinkedIn)
• Have hands-on experience with PPC, retargeting, and paid social campaigns
• Be proficient with tools like Google Analytics, SEMrush, HubSpot, or similar platforms
• Have a knack for creating and managing data-driven campaigns that deliver measurable results
• Be known for your excellent written and verbal communication skills, including the ability to craft high-quality content
• Bring a collaborative mindset with the ability to work effectively across teams, especially with sales and product teams

Responsibilities

• Spearhead strategic marketing initiatives to enhance brand awareness and positioning
• Develop and execute comprehensive marketing strategies to generate high-quality leads
• Lead, manage, and optimize campaigns across multiple channels, including paid search, social media, and email marketing
• Collaborate with cross-functional teams to align marketing efforts with business goals
• Analyze performance data to derive actionable insights and refine strategies
• Oversee content creation and maintain a robust content calendar
• Drive field marketing efforts and attend industry events to expand TAG’s presence
• Monitor industry trends and competitors to ensure TAG remains ahead of the curve

Preferred Qualifications

Have a familiarity with the Shopify and/or ecommerce ecosystem

Benefits

• 100% employer paid health, vision and dental insurance
• Life and short-term disability insurance
• Paid parental leave
• Family First PTO Bank
• 100% remote
• Flex Fridays
• Paid vacation
• 401(k) with up to 4% match
• Charitable matches and/or community service hours
• End of year merit-based bonuses
• Annual company retreat with absolutely no trust falls
• Company culture events such as trivia and team lunches
• Professional development budget