Social And Digital Marketing Manager

Summary

Join Binance, a leading global blockchain ecosystem, as a Social Media & Digital Marketing Manager for our South Asia team. You will develop and implement social media strategies, oversee various platforms, collaborate with cross-functional teams, and analyze performance metrics. The ideal candidate possesses 3-5 years of experience in social media management and performance marketing, with a strong understanding of the cryptocurrency and blockchain industry. Fluency in English and Hindi or Tamil is preferred. Binance offers competitive salary and benefits, including a work-from-home arrangement (depending on the team). Shape the future of blockchain with a world-class team in a fast-paced, innovative environment.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 3-5 years’ experience in social media management and performance marketing
• Experience developing social media strategies & proven ability to build a social media community
• Solid understanding of performance marketing, conversion, analytics and online customer acquisition
• Must be a fluent English & preferably a Hindi or Tamil speaker
• Excellent communication and interpersonal skills

Responsibilities

• Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice
• Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube
• Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes
• Analyze social media metrics and report on performance and trends
• Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content
• Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb
• Develop and implement content strategies to drive traffic and engagement across various platforms (blogs, social media, websites, etc.)
• Work with editorial and marketing teams to drive content creation, content marketing and ensure timely delivery of content
• Optimize content for ASO & SEO to improve search engine rankings
• Develop and maintain brand voice and messaging consistency across all content

Preferred Qualifications

Experience in the blockchain and cryptocurrency industry

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)