Digital Marketing Manager

Summary

Join our fast-growing B2B SaaS company as a Digital Marketing Manager! This role requires a proven track record of success in B2B SaaS marketing, particularly in Account-Based Marketing (ABM), and experience with HubSpot. You will be responsible for developing and executing comprehensive marketing strategies, managing SEO, content marketing, social media, and paid advertising campaigns. The position demands expertise in utilizing marketing automation tools and analyzing performance data. You will manage a team of marketing contractors and report directly to the Head of Marketing. We offer a remote-first work environment with flexible hours, along with various benefits including paid time off, partial medical insurance, and professional development opportunities.

Requirements

• 4+ years of experience in a B2B SaaS marketing role, with demonstrable expertise in ABM
• Proven track record of success in developing and executing effective marketing campaigns within the B2B SaaS industry
• Strong understanding of SEO, content marketing, social media marketing, and paid advertising, specifically for SaaS products
• Experience with ABM tools and technologies
• Experience with HubSpot Marketing Hub
• Advanced English and Ukrainian - written, oral + business communication skills

Responsibilities

• Develop and implement a comprehensive marketing strategy to drive qualified lead generation, increase brand awareness, and improve website traffic
• Manage all aspects of SEO, including keyword research, on-page optimization, and link building, with a focus on relevant industry keywords and SaaS-specific SEO best practices
• Creation and distribution high-quality content, such as white papers, blog posts, case studies, and webinars, tailored to specific target accounts and the B2B SaaS buyer journey
• Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, with an ABM focus and an understanding of SaaS conversion metrics
• Plan and execute ABM campaigns, including identifying target accounts, developing personalized messaging, and coordinating with sales teams
• Utilize HubSpot to manage marketing automation, email campaigns, landing pages, and lead nurturing
• Track and analyze marketing performance data to identify areas for improvement, utilizing HubSpot
• Manage a team of marketing contractors
• Report on marketing results to the Head of Marketing

Benefits

• Remote-first ideology: freedom to operate from the home office or any suitable coworking
• Flexible working hours (we start from 8 to 11 am) and no time tracking systems on
• Regular performance and compensation reviews
• Recurrent 1-1s and measurable OKRs
• In-depth onboarding with a clear success track
• Competera covers 70% of your training/course fee
• 20 vacation days, 15 days off, and up to one week of paid Christmas holidays
• 20 business days of sick leave
• Partial medical insurance coverage