Digital Marketing Manager

Summary

Join Power Digital as a Skilled Freelance Digital Marketing Executive! Support the Senior Manager in driving e-commerce growth for two DTC personal/oral care brands. Manage day-to-day operations, execute digital marketing strategies, and coordinate with agencies. This role requires strong marketing experience, Shopify proficiency, and excellent organizational skills. The position offers a 12-month contract with potential extension, remote work with flexible hours (EST), and the opportunity to contribute to a fast-growing company.

Requirements

• Proven experience in digital marketing, with a strong understanding of e-commerce best practices
• Proficiency with Shopify's backend is essential
• Highly organized with a strong attention to detail
• Ability to manage multiple projects and prioritize tasks effectively
• Experience managing creative assets and working with cross-functional teams
• Familiarity with paid media strategies across platforms like TikTok, Meta, email, SMS, and affiliate marketing
• Experience coordinating copy reviews to ensure compliance with legal standards and alignment with brand voice
• Strong communication skills, both written and verbal
• Ability to work independently and thrive in a fast-paced environment

Responsibilities

• Assist the Senior Manager in executing and optimizing digital marketing strategies to drive e-commerce growth for two DTC personal and oral care sites
• Manage and update content assets on the Shopify platform, ensuring consistency and accuracy across the websites
• Coordinate with the paid media agency to implement marketing tactics across various channels (email, SMS, TikTok, Meta, affiliate marketing, etc.)
• Manage the feedback, reviews, and approval processes for creative content and assets
• Oversee creative asset management, ensuring timely delivery and proper use across all platforms
• Coordinate copy reviews to ensure alignment on brand tone of voice, legal requirements, and overall content changes
• Maintain consistency of content across all digital touchpoints, ensuring brand guidelines are met
• Support the Senior Manager in daily operations, contributing to the overall marketing strategy
• Collaborate on the execution of email and SMS marketing campaigns to drive customer engagement and retention
• Handle day-to-day coordination with internal and external stakeholders, including cross-functional teams and external agencies

Benefits

• 12-month contract with the potential for extension based on performance and business needs
• Remote work with flexible hours. (EST time zone)