Digital Marketing Manager

Summary

Join Branch, a leading financial services company, as a skilled digital marketer to drive new user growth and customer retention in India. You will manage performance marketing channels, focusing on mobile acquisition across various platforms. This role involves developing and implementing in-house marketing operations, collaborating with cross-functional teams, and managing paid marketing budgets. You will design and test multi-channel campaigns, oversee creative asset creation, and analyze data to optimize campaigns. The ideal candidate possesses extensive experience in performance and digital marketing, particularly with app-first B2C brands in India. Branch offers a competitive salary, equity, remote work options, comprehensive benefits, and professional development opportunities.

Requirements

• 4-6 years of experience in performance and digital marketing, particularly with marketing agencies or app-first B2C brands
• Proven experience managing a paid marketing budget of ₹10 crore or more for app-first digital brands
• Demonstrated success in developing and executing self-managed campaigns and A/B tests, with a strong ability to analyze and translate data into actionable business and consumer insights
• Extensive experience with at least one digital acquisition channel, including app campaigns on Google and Facebook
• Deep understanding of marketing attribution on MMPs, strong analytical skills, including proficiency in Excel and familiarity with SQL
• Highly entrepreneurial with a proven ability to self-learn new skills and proactively solve problems
• Team-oriented with a natural ability to listen, articulate ideas, and ask pertinent questions in a startup environment

Responsibilities

• Develop and implement internal cohorts, systems and processes to scale in-house marketing operations without relying on agencies, including contributing to growth projections and budgeting
• Possess a comprehensive understanding of Google and Meta advertising strategies
• Partner with cross functional teams to drive growth and understand new campaigns to launch and plan
• Create value propositions and strategic messaging frameworks for digital campaigns along with brand and other marketing team members
• Design and test multi-channel lifecycle and paid social media communication programs, including experiments to assess new channels and content
• Oversee the creation and direction of creative assets such as videos, digital content, and landing pages, and develop and execute go-to-market plans for new product launches
• Collaborate with head of marketing and cross function leaders to establish and maintain a consistent optimized CAC driven campaigns
• Manage and achieve KPIs for paid marketing efforts within the India portfolio

Preferred Qualifications

Preference for candidates with experience in lending apps in India, focusing on self-executed paid marketing strategies without agency support

Benefits

• Mission-driven, fast-paced and entrepreneurial environment
• Competitive salary and equity package
• A collaborative and flat company culture
• Remote first, with the option to work in-person occasionally
• Fully-paid Group Medical Insurance and Personal Accidental Insurance
• Unlimited paid time off including personal leave, bereavement leave, sick leave
• Fully paid parental leave - 6 months maternity leave and 3 months paternity leave
• Monthly WFH stipend alongside a one time home office set-up budget
• $500 Annual professional development budget
• Discretionary trips to our offices across the globe, with global travel medical insurance
• Team meals and social events- Virtual and In-person