Digital Marketing Specialist

Summary

Join Bosch Global Software Technologies as a Digital Marketing Specialist! This one-year contract position requires 1-2 years of experience in SEO/SEM, PPC, and display advertising campaigns. You will develop and implement digital marketing strategies, monitor campaign performance, and analyze data to optimize results. Proficiency in using ad platforms (AdWords, Facebook Ads Manager, LinkedIn Ads) and A/B testing is essential. A bachelor's degree and relevant certification are mandatory. The role involves working independently and remotely, requiring strong communication skills and the ability to adapt to new platforms.

Requirements

• Minimum experience of 1 to 2 years required
• Experience in SEO/SEM, PPC & display advertising campaigns
• Working knowledge of Ad platforms (AdWords, Facebook Ads Manager, LinkedIn Ads)
• Experience with A/B testing
• Analytical mindset and data-driven thinking
• Ability to work independently and remotely
• Be able to learn new platforms and internal channels as required
• Familiarity with content management systems and website optimization
• Good communication skills
• Bachelor’s degree and relevant certification is mandatory

Responsibilities

• Develop and implement effective digital marketing strategies that drive brand awareness, engagement, and conversion
• Monitor ad campaigns and report weekly & monthly basis and provide recommendation for improvement
• Monitor and analyze the performance of digital marketing efforts using a variety of web analytics tools
• Plan and execute SEO strategies to improve organic search rankings and drive website traffic
• Evaluate important metrics that affect our website traffic, service quotas, and target audience
• Regularly produce and distribute content for various digital platforms, such as blogs, social media, and email campaigns
• Stay up to date with digital marketing trends and potential new channels and strategies

Preferred Qualifications

• Knowledge of HTML, CSS, and web design principles is preferrable
• Bachelor’s degree in marketing, Business, or a related field is good to have