Digital Marketing Specialist

Summary

Join the Newrich Network, a rapidly growing company, as a Digital Marketing Specialist to manage multiple e-commerce accounts and enhance campaign performance for positive ROI. You will oversee digital marketing campaigns, including social media, and progressively gain experience in account management. This role demands data-driven decision-making, combining technology, problem-solving, and psychology to optimize online paid advertising. The position offers a chance to contribute to all aspects of account management and advance to a senior role with proven success. The company prioritizes work-life balance and employee well-being, creating a supportive work environment.

Requirements

• REALLY love digital marketing campaigns—and you get a buzz from executing and scaling successful campaigns that generate WICKED ROI
• Have a passion for all things digital marketing and social media-related
• Have the ability to work independently and yet welcome oversight and feedback
• Enjoy continual learning and are readily adaptable to change
• Are comfortable engaging with followers, answering questions, and maintaining a consistent brand voice on social media
• Execute and manage campaigns across the Google and Meta ecosystems
• Analyze data, optimize campaign performance, and determine key success factors for creatives (images, videos, etc.) to drive higher revenue
• Generate weekly reports and explain each marketing decision and campaign result
• Gather data and information on consumers, competitors, and market conditions
• Plan, schedule, and publish social media posts. Reply to comments and direct messages to build strong relationships and improve customer engagement
• 5 years of experience in a similar role as a Digital Marketing Specialist at an e-commerce or other tech company
• 3 years of experience running paid ad campaigns with Google Ads and Meta Business Suite
• 2 years of experience using the Google Marketing Platform (GMP) or similar
• Deep knowledge of managing social, display, and programmatic platforms (YouTube, Google Display Network, Yahoo Gemini, Meta, etc.)
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities
• $2,000+ per day spend experience on YouTube & Google Display Network
• $1,000+ per day spend experience on Google Adwords (search)
• Or experience day-trading and looking for a new opportunity to apply that skillset

Responsibilities

• Manage and execute digital marketing projects from start to finish
• Own and deliver effective campaign marketing for designated products and web properties in alignment with the requirements and acquisition strategy of the organization
• Develop marketing plans and strategies to support achievement of customer acquisition goals
• Manage keywords and site placements
• Review daily ad spend, revenue, and campaign activities
• Create ad messaging for Google Ads and PPC campaigns
• Analyze existing ads and make strategic recommendations for improvements
• Manage monthly Google Ads and Meta ad budgets
• Track and report on account performance daily, weekly, and monthly, as needed
• Identify opportunities and create strategic plans to improve web property visibility, traffic, and conversions
• Social Media Management: Plan and schedule posts, manage accounts, reply to DMs and comments to foster engagement, and ensure brand consistency across channels
• Collaborate with internal and external stakeholders to execute approved marketing plan activities including collateral development and distribution; programmatic marketing; content marketing; webinars; social media; advertising and others
• Lead the development of effective, strategic messaging that resonates with prospective customers
• Perform market research as required for audience segmentation and identification of promotional channels
• Implement and continue refining our existing marketing strategy for creating and promoting product funnels and webinars—while delivering maximum value to end users
• Measure the effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; contribute to the creation of ROI reports
• Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results
• Lead the development of externally facing materials across the programs: presentations, collateral, success stories, website landing pages, and other materials as required

Benefits

• Remote Flexibility : Fully remote work, flexible hours, generous PTO and sick leave
• Startup Impact : Small, agile team where your voice matters and you can shape the product and architecture
• Growth & Innovation : Work with a modern tech stack, fast career growth opportunities, and no micromanagement
• Team Culture : Annual company retreat, collaborative and supportive environment