Digital Marketing Specialist

Summary

Join Pavago as a skilled Digital Marketing Specialist and manage our digital marketing efforts across various platforms. This full-time, remote position offers flexible hours within the EST time zone. You will focus on achieving measurable results through strategic Google Ads management, SEO optimization, social media engagement, and data-driven reporting. A typical day involves analyzing campaign performance, optimizing ads and website content, coordinating with teams on tracking, engaging with social media, and compiling reports. The role requires proven digital marketing experience, proficiency in various tools, and strong analytical and writing skills. A passion for data-driven marketing and continuous learning is also essential.

Requirements

• Proven experience in digital marketing, including Google Ads, GTM, Google Analytics, and SEO
• Proficiency in content management systems (CMS), social media management tools like Hootsuite, and SEO tools
• Strong ability to create, interpret, and present data-driven insights
• Excellent written and verbal communication for ad copy and content creation

Responsibilities

• Set up, manage, and optimize Google Ads campaigns to achieve performance goals (CTR, ROAS, CPA, etc.)
• Conduct keyword research, create compelling ad copy, and perform A/B testing to improve campaign outcomes
• Monitor and analyze ad performance to provide actionable insights
• Implement and manage tracking tags to ensure accurate marketing data capture
• Debug and troubleshoot GTM configurations to maintain functionality
• Collaborate with developers and marketing teams to deploy advanced tracking solutions
• Set up and maintain Google Analytics properties, dashboards, and reports
• Analyze website and campaign performance metrics to generate actionable insights
• Implement custom event tracking and goal configurations to support marketing strategies
• Conduct comprehensive on-page and off-page SEO audits, implementing recommendations to enhance organic visibility
• Perform keyword research and optimize web content to improve search engine rankings
• Track and report on organic search performance, identifying opportunities for growth
• Schedule and manage social media content across platforms using Hootsuite
• Monitor social media engagement and compile performance reports
• Analyze social media data to recommend content strategy improvements
• Analyze data trends and generate actionable insights to support decision-making
• Compile regular marketing reports (weekly, monthly, quarterly) with key metrics and actionable insights
• Provide recommendations to optimize digital marketing efforts based on data analysis
• Stay updated on marketing trends and platform updates to ensure effective strategies

Preferred Qualifications

• Strong organizational skills and attention to detail
• Ability to manage multiple projects effectively while adhering to deadlines
• Passion for analytics-driven marketing and continuous learning
• Flexibility to work both independently and collaboratively in a dynamic environment

Benefits

• Full-Time, Remote
• Flexible, EST Time Zone