Senior Digital Marketing Specialist

Summary

Join Acquia's dynamic marketing team as a Performance Marketing Manager! This role demands expertise in social media and paid media campaigns across various platforms (Facebook, YouTube, Instagram, Twitter, LinkedIn, 6sense). You will develop, drive, and optimize paid media strategies to boost brand visibility and conversions. Responsibilities include campaign planning and execution, audience targeting, collaboration with other teams, performance analysis, budget management, trend monitoring, A/B testing, and cross-channel coordination. Success requires a proven track record in digital marketing, strong analytical skills, and the ability to manage multiple projects. If you're passionate about driving results and are an innovative thinker, this could be the perfect opportunity.

Requirements

• Proven experience (2 to 6 years) in digital marketing with a focus on paid channels and programmatic display
• Expertise in digital marketing execution with tools and platforms (e.g., LinkedIn, 6sense, Instagram, Facebook, and YouTube, Qualified and Email)
• Analytical approach with the ability to interpret data and make data-driven decisions
• Stay up-to-date with paid media trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment

Responsibilities

• Stay updated on paid media trends, emerging platforms, and standard methodologies, implementing creative approaches to maintain a competitive edge
• Design and implement successful paid media campaigns in line with marketing goals, ensuring maximum value
• Leverage audience segmentation and targeting strategies to reach specific demographics and customer profiles
• Worked with an extended team to identify creative and content needs for media campaigns. Develop compelling ad copy and visuals that resonate with the target audience
• Monitor, analyze, and report on campaign performance using tools like Google Analytics and platform-specific insights, making data-driven adjustments as needed
• Coordinate and improve budget allocation across various channels to ensure efficient spending and improve reach and engagement
• Stay up-to-date with the latest trends, tools, and standard methodologies in paid social media and digital marketing
• Collaborate with other marketing teams (SEO, Web) to ensure a cohesive approach to brand messaging across the customer journey
• Conduct A/B tests on ad creatives, targeting, and placements to identify the most effective strategies
• Regularly communicate insights and trends in the performance marketing landscape to the broader growth organization