Digital Marketing Specialist

Summary

Join Pavago as a skilled Digital Marketing Specialist and manage our digital marketing efforts across various platforms. This full-time, remote position (CST timezone) focuses on achieving measurable results through strategic Google Ads, Social Media Ads, and Email Marketing. You will analyze campaign performance, optimize campaigns, and collaborate with cross-functional teams. A strong background in digital marketing, including Google Ads, Google Analytics, and social media advertising, is required. The ideal candidate possesses strong analytical and writing skills, organizational abilities, and a passion for data-driven marketing.

Requirements

• Proven experience in digital marketing, including Google Ads, GTM, Google Analytics, Social Media Ads and Email Marketing
• Strong ability to create, interpret, and present data-driven insights
• Excellent written and verbal communication for ad copy and content creation

Responsibilities

• Set up, manage, and optimize Google Ads campaigns to achieve performance goals (CTR, ROAS, CPA, etc.)
• Conduct keyword research, create compelling ad copy, and perform A/B testing to improve campaign outcomes
• Monitor and analyze ad performance to provide actionable insights
• Debug and troubleshoot GTM configurations to maintain functionality
• Collaborate with developers and marketing teams to deploy advanced tracking solutions
• Set up and maintain Google Analytics properties, dashboards, and reports
• Analyze website and campaign performance metrics to generate actionable insights
• Implement custom event tracking and goal configurations to support marketing strategies
• Design and manage email marketing campaigns, including segmentation, automation workflows, and A/B testing
• Utilize email marketing tools to create targeted, high-converting campaigns
• Monitor email performance metrics (open rates, click-through rates, conversions) and optimize campaigns accordingly
• Develop, execute, and optimize paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
• Conduct audience segmentation and targeting to maximize ad reach and effectiveness
• Test creative strategies and ad formats to identify high-performing combinations
• Analyze campaign performance metrics (CTR, CPA, ROI) and generate actionable insights

Preferred Qualifications

• Strong organizational skills and attention to detail
• Ability to manage multiple projects effectively while adhering to deadlines
• Passion for analytics-driven marketing and continuous learning
• Flexibility to work both independently and collaboratively in a dynamic environment

Benefits

Remote work