Digital Marketing Specialist

Summary

Join Pavago as a highly skilled Digital Marketing Strategist and play a pivotal role in crafting and executing the digital content strategy for a B2B software company. You will blend creative storytelling with data-driven decision-making to increase brand visibility and generate qualified leads. Key responsibilities include developing and executing SEO and social media strategies, creating engaging B2B content, managing editorial calendars, and analyzing performance metrics. The ideal candidate possesses 3+ years of B2B digital marketing experience, strong analytical skills, and excellent communication abilities. This full-time, remote position offers a dynamic work environment and the opportunity to make a significant impact.

Requirements

• 3+ years of B2B digital marketing experience, preferably within the software or SaaS industry
• Proven expertise in SEO, content writing, and on-page optimization
• Hands-on experience managing multiple social media channels for business purposes
• Strong data analysis skills and familiarity with marketing analytics tools
• Excellent writing and editing skills with a focus on clear, concise, and engaging B2B content
• Basic design skills using tools like Canva or Adobe Creative Suite for social media and digital content creation

Responsibilities

• Develop and execute an SEO strategy focused on keyword research, on-page optimization, and technical SEO improvements
• Use tools like Google Analytics, SEMrush, and Ahrefs to track and refine SEO performance
• Optimize content for better rankings and increased organic traffic
• Develop and manage an editorial calendar for blogs, newsletters, and social media
• Write and edit B2B content aligned with SEO best practices
• Collaborate with designers to create multimedia content (videos, infographics)
• Monitor content performance and optimize based on data insights
• Create and maintain an editorial calendar for blog posts, newsletters, and social media content, ensuring timely and consistent delivery across channels
• Write and edit engaging B2B content that resonates with our target audience, integrating SEO best practices for maximum reach and impact
• Monitor content performance across all channels, analyze metrics, and make data-driven recommendations for continuous improvement
• Lead and execute social media strategy across LinkedIn, Twitter, Facebook, and YouTube, optimizing for engagement and brand visibility
• Design and implement paid social media campaigns, optimizing for lead generation and ROI
• Build relationships with followers and industry participants through active engagement and participation in relevant conversations on social platforms
• Track and analyze social media metrics, adjusting strategies as needed to enhance engagement and follower growth
• Develop creative briefs for digital content across all platforms, maintaining brand consistency while ensuring creative freedom
• Coordinate with designers or create visual assets (videos, infographics, presentations) that resonate with our target audience
• Maintain a structured digital asset library, ensuring assets are easily accessible for use in campaigns and content creation
• Plan and execute email marketing campaigns, newsletters, and targeted communications based on audience segmentation
• Monitor email performance metrics (open rates, CTRs), optimize email content, and A/B test subject lines, content, and sending times
• Collaborate with designers, developers, and subject matter experts to create technically accurate and visually compelling content

Preferred Qualifications

• You’re able to blend creativity with analytics to optimize content and campaigns for maximum engagement
• You take the initiative to optimize processes, improve content performance, and stay on top of industry trends
• You are driven by measurable outcomes and understand the importance of KPIs like organic search traffic, engagement rates, and lead generation
• You work well in cross-functional teams and are comfortable engaging with subject matter experts, designers, and other stakeholders
• You are open to new digital tools and marketing platforms and able to shift strategies based on data insights