Digital Marketing Specialist

Summary

Join our client, a dynamic platform providing strategic solutions for publishers, as a detail-oriented Digital Marketing Specialist. Execute high-volume campaigns across various platforms like DV360, Facebook, LinkedIn, and Google Ad Manager. This client-facing role demands setting up, optimizing, and analyzing campaign performance. Strong communication is crucial for collaborating with clients to achieve campaign goals. The ideal candidate thrives in fast-paced environments, manages multiple campaigns concurrently, and is passionate about delivering scalable results. The position is fully remote with a 9 AM - 5 PM EST schedule.

Requirements

• A minimum of 2 years of hands-on experience managing campaigns across multiple channels, including email operations, digital advertising, and social media, with a proven ability to execute and optimize campaigns to meet specific objectives
• Proven ability to leverage first-party data for audience segmentation and targeting across various platforms, with expertise in data integration, campaign optimization, and ensuring compliance with privacy regulations to drive personalized, data-driven marketing strategies
• Proven ability to independently set up, manage, and optimize digital ad placements and awareness campaigns, particularly utilizing first-party audience data to enhance targeting and performance
• Strong ability to focus on client needs and deliver impactful marketing solutions
• Excellent verbal and written communication skills in English
• Strong organizational skills with a hands-on approach to managing timelines and budgets

Responsibilities

• Execute and manage digital ad placements on platforms such as DV360 with a hands-on approach
• Serve as a key stakeholder in campaign setup, audience segmentation, creative trafficking, and real-time optimization to ensure alignment with performance goals and budget constraints
• Provide detailed reporting and actionable insights to clients
• Plan, execute, and optimize paid social media campaigns across platforms like Meta and LinkedIn
• Manage audience targeting, ad creative, budget pacing, and A/B testing to maximize engagement and performance
• Regularly communicate with clients / internal parties to review campaign progress and recommend optimizations
• Approach all campaign tasks with meticulous attention to detail, ensuring all aspects whether setup, optimization, or reporting, are completed accurately and efficiently
• Ensure that all campaigns are executed flawlessly and meet the highest standards
• Maintain a focus on client goals, ensuring that all marketing activities are aligned with client objectives and deliver measurable impact

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST