Digital Marketing Specialist

Summary

A growing maid service and AirBnB cleaning company is looking for an experienced Digital Marketing Specialist to audit, critique, and optimize their existing Facebook advertising campaign. The ideal candidate should have expertise in Facebook advertising for local businesses and be able to provide actionable insights to enhance the campaign's effectiveness.

Requirements

• Expert-level experience in Facebook advertising, particularly for local service businesses
• Proven success in managing and optimizing Facebook ad campaigns
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Excellent communication skills to explain complex concepts in simple terms

Responsibilities

• Conduct a comprehensive audit of the existing Facebook advertising campaign
• Provide a detailed critique of current strategies and performance
• Develop and implement actionable recommendations to improve campaign effectiveness
• Optimize ad targeting, creative elements, and budget allocation