Digital Media and Automation Analyst

Summary

Join CloudWalk, a fintech company building the future of payments, as a Digital Media & Automation Analyst. You will revolutionize paid media strategies using AI-driven decision-making and large-scale automation. Leverage data, automation, and AI to optimize digital campaigns across various platforms. This role requires deep expertise in performance marketing, AI & automation, and marketing automation. You will collaborate with cross-functional teams and thrive in a fast-paced environment. CloudWalk offers a future where AI and automation redefine performance marketing, unlocking unprecedented efficiency and creativity.

Requirements

• Deep expertise in performance marketing – You have hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, and TikTok Ads, handling large budgets with a data-driven mindset
• AI & Automation Enthusiasm – You know how to leverage OpenAI, Anthropic, Crew AI, LangChain, and other AI-powered tools to enhance media strategies
• Marketing Automation Mastery – You can develop and streamline workflows using no-code/low-code platforms or Python and/or JavaScript to drive efficiency and scalability
• Data-Driven Decision Making – You’re experienced in tools like Google Analytics and Amplitude Analytics, extracting insights to optimize performance
• Cross-Functional Collaboration – You work closely with marketing, data, and product teams, ensuring strategies are aligned with business objectives
• Agility in a Fast-Paced Environment – You thrive in high-growth, high-impact settings, managing multiple priorities effectively

Responsibilities

• Optimize Large-Scale Campaigns – Drive performance marketing across Google Ads, Meta Ads, and TikTok Ads, continuously testing and refining strategies
• Implement AI-Powered Solutions – Apply machine learning models and automation to improve campaign efficiency, bidding strategies, and personalization
• Develop Automated Marketing Workflows – Build automation pipelines using n8n, Python, and JavaScript to eliminate manual tasks and scale operations
• Analyze & Optimize Performance – Use Google Analytics, Amplitude Analytics, and internal dashboards to track campaign effectiveness and drive growth
• Collaborate with Growth & Product Teams – Work alongside marketing, product, and data teams to enhance performance and innovate on new growth strategies