Growth Operations Analyst

Summary

Join Collectors, a leading innovator in collectible technology, as a Growth Operations Analyst. This key role blends technical ad operations and growth marketing analytics, optimizing and scaling digital marketing efforts. You will leverage data analysis, technical implementation, and reporting automation to enhance performance. The ideal candidate is a versatile professional adept at managing various marketing technology and analytics platforms. This position offers remote or on-site options in Santa Ana, CA or Jersey City, NJ, with a preference for in-person collaboration if within commuting distance.

Requirements

• Bachelor's degree in Computer Science, Marketing, Business, or a related field
• 3-5 years of proven experience in ad operations, marketing operations, front-end web development, attribution modeling, or related functions
• Hands-on experience with SQL and managing datasets in BigQuery
• Hands-on expertise working in and administration of GA4, and other similar marketing analytics platforms
• Advanced Excel and Google Sheets skills for reporting and data analysis
• Familiarity with ad measurement (Google Ads, Bing, Meta, etc)
• Experience working with a modern analytics tech stack and BI tools like Lightdash, Looker, Tableau, and other related platforms
• Familiarity with JavaScript for custom tag and script implementations
• Strong front-end development fluency, including JavaScript, HTML, and CSS
• Comprehensive understanding of the full web development lifecycle, including the relationship between frontend and backend, how client-side code runs in the browser, communicates with backend servers via HTTP, and interacts with APIs to render dynamic content
• Proficiency in data governance and data hygiene with excellent analytical and problem-solving abilities
• Strong analytical mindset with the ability to turn raw data into actionable insights
• Excellent communication skills with the ability to translate technical findings into clear, business-friendly recommendations
• Detail-oriented mindset with a strong focus on accuracy and quality of work
• Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Passion for collecting and interest in learning more about the industry

Responsibilities

• SQL & BigQuery Expertise: Write complex SQL queries and manage BigQuery databases to extract, transform, and analyze large datasets to support marketing and business decision-making
• Google Tag Manager Development: Implement, maintain, and optimize tracking tags for various digital marketing platforms (Google Ads, Facebook, TikTok, etc.)
• Website Tagging & Datalayer Management: Collaborate with product and development teams to ensure proper data layer implementation and troubleshoot tracking issues
• Analytics Setup & Maintenance: Ensure proper configuration and management of Google Analytics and other marketing analytics platforms to ensure accurate tracking of key performance indicators (KPIs)
• DBT Analysis: Use DBT to create clean, organized, and scalable data models that drive actionable insights for growth marketing initiatives
• Data Integrity & Troubleshooting: Regularly audit and monitor data collection processes to ensure consistent, accurate, and complete data for analysis and reporting
• Reporting & Data Visualization: Assist in the design, automation and delivery of insightful dashboards and reports for cross-functional teams using tools like Lightdash, Looker, Tableau, or Google Data Studio
• Ad-hoc Analysis & Insights: Provide deep-dive analysis on campaign performance, A/B tests, and customer behaviors to recommend optimizations for digital marketing efforts
• Cross-Functional Collaboration: Work closely with marketing, product, and engineering teams to align tracking requirements with business objectives and ensure proper data flow across systems
• Continuous Improvement: Stay up to date on industry trends, emerging technologies, and best practices in tagging, analytics, and marketing data analysis to drive innovation and optimization

Preferred Qualifications

• Experience in DBT for transforming and modeling data
• Experience with A/B testing and multivariate analysis
• Familiarity with Git
• Familiarity with React
• Familiarity with Salesforce Marketing Cloud
• Familiarity with a Mobile Measurement Platform (MMP) such as AppsFlyer or Branch
• Advanced proficiency in Google Tag Manager (GTM) setup, development, and troubleshooting
• Strong understanding of website tagging and data layer implementation
• Familiarity with server-side tracking
• Experience working with cross-device attribution methodology, with an emphasis on mobile measurement strongly preferred

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities