Digital Optimization Manager

Summary

Join FinQuery as their Digital Optimization Manager, a hands-on role requiring a blend of analytical skills, marketing expertise, and execution excellence. You will develop and execute digital optimization strategies to enhance website performance, streamline inbound funnels, and boost conversion rates. This role involves A/B testing, data analysis using tools like Google Analytics, and collaboration with marketing teams. Success requires a deep understanding of marketing technology, web technologies, and content management systems. The ideal candidate possesses 5+ years of experience in digital marketing and website optimization within B2B SaaS. FinQuery offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 5+ years of experience in digital marketing, design, and website optimization
• Proven experience owning a visual brand and digital experience within B2B SaaS
• Strong understanding of growth marketing, lead generation, and inbound marketing strategies for enhancing acquisition, retention, and engagement
• Experience with performance optimization techniques for websites, including content optimization, user journey mapping, and funnel improvements
• Experience use of design tools, web technologies and content management systems
• Expertise in analyzing data using tools like Google Analytics and implementing A/B testing to drive conversion optimization and ROI
• Strong project management skills with experience using tools like Asana to track and manage digital initiatives
• Strong Salesforce and Hubspot experience. Proven experience working well and being an influencer in cross-functional teams
• In-depth knowledge of HTML, CSS, and CMS platforms (WordPress - DIvi specifically)
• Strong written and verbal communication skills

Responsibilities

• Develop and execute data-driven strategies to enhance website performance, streamline inbound funnels, and optimize content for engagement and conversion
• Implement a structured testing and reporting framework to track and refine digital experiences for continuous performance improvement
• Lead A/B testing and analyze digital performance metrics using tools like Google Analytics and other data platforms
• Establish clear goals, KPIs, and reporting structures to measure and optimize digital performance, ensuring maximum ROI
• Map customer and prospect journeys to identify and eliminate friction points, improving landing pages and digital touchpoints for higher conversions
• Collaborate with marketing teams to optimize digital campaigns and lead generation efforts through data-driven decision-making
• Align digital optimization efforts with broader inbound marketing and lead nurturing strategies to drive acquisition, engagement, and retention

Benefits

• Flexible PTO (including 11 holidays and your birthday off)
• 401(k) plan with employer matching
• Great health benefits with multiple plan option
• Option to choose between in office, fully remote, or a hybrid work environment for all employees
• Sabbatical program (4 weeks after 5 years of service)
• Casual dress environment (when in office)
• Catered lunches every Tuesday and Thursday
• Signing stipend for a work-from-home setup
• Free gym membership at our office
• Annual employee development program stipend of $2,000 for each employee
• Parental Leave Benefits
• Fertility/Adoption Assistance
• Annual tutoring stipend for your children
• Mentorship program available immediately
• Regular team outings
• Advancement opportunities based on results, not politics
• Culture that emphasizes inclusiveness driven by our REDI Committee