Digital Paid Media Designer

Summary

Join Paleovalley & Wild Pastures, a rapidly growing company revolutionizing health, as their new Digital Paid Media Designer! You will play a pivotal role in creating high-converting ad creatives for various platforms like Meta, YouTube, and TikTok. This full-time, fully remote position offers a competitive salary ($2,000-$3,000 per month), opportunities for growth, and a supportive work environment. You'll collaborate closely with the Paid Ads team, leveraging data-driven insights to optimize designs and improve conversion rates. If you're a creative thinker with 3+ years of experience in digital design and a passion for paid media, this is the perfect opportunity for you!

Requirements

• 3+ years of experience in digital design, with a focus on paid media, advertising, or eCommerce
• A strong portfolio showcasing ad creatives optimized for conversion across Meta, YouTube, TikTok, and other platforms
• Expertise in Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
• Experience with motion graphics and animation for ad creatives (GIFs, short-form video ads)
• Proficiency in creating engaging illustrations to enhance digital marketing efforts
• Understanding of paid media best practices and the ability to design assets optimized for performance
• Strong typography, layout, and composition skills to create visually appealing and high-converting designs
• The ability to work independently and meet tight deadlines in a fast-paced, iterative environment
• A data-driven mindset, using analytics to refine and improve ad creative effectiveness

Responsibilities

• Create high-converting static and animated ad creatives for Meta, YouTube, TikTok, and other paid media platforms
• Support video editors with graphic and motion design support
• Design and iterate on ad creatives based on data-driven performance insights
• Adapt and resize assets for multiple platforms while maintaining design integrity
• Work closely with video editors to ensure seamless integration of graphics and animations into video ads
• Develop custom illustrations to enhance ad creatives and brand storytelling
• Animate assets to create eye-catching motion graphics and GIFs optimized for digital ads
• Stay ahead of industry trends and best practices for ad creatives in paid media
• Organize and manage a creative asset library for easy access and reuse
• Develop templates and design systems to improve efficiency and maintain brand consistency
• Collaborate with the Paid Ads team to brainstorm creative strategies and test new ideas
• Analyze performance metrics to optimize designs and improve conversion rates

Preferred Qualifications

• Experience working with health and wellness brands
• Familiarity with eCommerce and direct-response advertising
• Experience designing for U.S.-based eCommerce companies running paid social campaigns

Benefits

• $2,000 - $3,000 per month (depending on experience)
• Full-time, fully remote position
• Annual review with potential for a salary increase
• Opportunities for career growth as we expand