Senior Manager, Consumer Paid Media

Summary

Join Alma, a leading mental health care company, as a Senior Manager, Consumer Paid Media. You will spearhead the strategy for efficient B2C paid media acquisition across various channels. This data-driven role demands expertise in paid search, social, audio, and CTV, with a focus on performance optimization and team leadership. You will coach direct reports, collaborate with stakeholders, and ensure alignment with Alma's product offerings. The position requires strong analytical skills, experience managing large budgets, and a test-and-learn mindset. Alma offers a remote-first work environment and a comprehensive benefits package.

Requirements

• You have 6-8 years of hands-on paid media experience and 2-4 years of people management experience
• Proven experience running paid search and video campaigns with a focus on audience targeting and top of funnel growth
• You are extremely agile and an amazing problem-solver; no problem is too difficult for you to solve in a timely manner
• Strong analytical skills with a data-driven approach to testing, optimization and measurement
• You possess proven experience with server side tracking, incremental and attribution
• You have experience efficiently managing a large budget across multiple channels
• You can comfortably oscillate between strategy and tactical optimizations
• You have a test and learn mindset, with a strong bias toward action
• You’re able to monitor processes, progress, results and design feedback loops into your work across cross-functional stakeholders
• You demonstrate strong decision making through thoughtful and smart data analysis
• Proactive, collaborative, and results-driven work style

Responsibilities

• Develop, execute, measure and optimize efficient campaign strategy for state-based direct response acquisition campaigns across paid search and paid social
• Develop, execute, measure and optimize strategic awareness marketing campaigns across audio and video channels, in partnership with Brand
• Leverage consumer insights to implement and optimize campaign and audience segmentation strategies, working cross-functionally (eg PMM, Brand, Content) to align creative and messaging with Alma’s product offering
• Coach and develop direct reports in campaign management, channel optimization, vendor communication, measurement and strategic agility
• Support a data driven strategy - responsible for building strong tracking and reporting infrastructure for all paid media channels
• Own a high-performing creative strategy through data-driven AB testing of variables, concepts and landing pages
• Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans
• Test into incremental digital media channels such as reviews and business listings
• Stay up-to-date on performance marketing and creative best practices and trends

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO