Everbridge is hiring a
Digital Paid Media Specialist

Summary

Join Everbridge's dynamic Global Demand Center team as a Digital Paid Media Specialist to manage and optimize paid media efforts, drive demand generation, and fuel revenue growth.

Requirements

• 3+ years of hands-on experience managing and optimizing B2B SaaS digital advertising campaigns across multiple platforms
• A proven track record of delivering data-driven results and maximizing ROI
• Expertise in paid media campaign execution, including keyword research, audience targeting, and budget optimization
• Strong proficiency with SFDC tracking and campaign management
• Excellent communication skills and a self-starter mindset—you’re proactive, adaptable, and always ready to innovate
• Knowledge of global advertising regulations and brand standards

Responsibilities

• Lead Paid Media Campaigns: Own and optimize digital paid media campaigns across platforms like Google, LinkedIn, Microsoft, Meta, Reddit, and 6sense to drive high-quality leads and maximize ROI
• Budget Optimization: Oversee and manage budget allocations to ensure the most effective use of resources, delivering measurable results
• Data-Driven Decisions: Use your analytical skills to perform A/B testing, refine audience targeting, and make strategic decisions based on campaign performance data
• Collaborative Innovation: Partner with internal teams to create compelling ad content, and contribute to broader digital initiatives including organic social media efforts
• Stay Ahead of Trends: Keep up with the latest digital marketing trends, tools, and AI-driven techniques, bringing fresh ideas to the table to continuously improve our strategies
• Agency Management: When necessary, manage external agency relationships to ensure campaigns meet our high standards

Benefits

Fully remote, home-based role that can be located anywhere in the UK