Motum is hiring a
Paid Media Specialist

Summary

The Paid Marketing Specialist will develop, implement, and manage paid marketing campaigns to drive traffic, engagement, and conversions. They will need a strong understanding of digital advertising strategies, excellent analytical skills, and a track record of delivering successful campaigns. The role requires a Bachelor's degree in Marketing, Advertising, Business, or a related field with 3+ years of experience in paid marketing. The position is an independent contractor and offers a salary range of $1400 - $2000 USD depending on experience.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• 3+ years of experience in paid marketing, digital advertising, or a similar role
• Proven track record of managing successful paid marketing campaigns
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and collaboration skills
• Experience with analytics tools such as Google Analytics, SEMrush, or similar
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Responsibilities

• Develop and execute comprehensive paid marketing strategies to meet business objectives
• Conduct market research to identify target audiences and key opportunities
• Create detailed media plans, including budget allocation and channel selection
• Set up, monitor, and optimize campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels
• Manage keyword research, ad copy creation, and landing page optimization
• Track and analyze campaign performance, making data-driven decisions to improve ROI
• Use analytics tools to measure and report on campaign performance, providing insights and recommendations
• Prepare regular reports on key metrics, campaign results, and budget utilization
• Conduct A/B testing to identify the most effective strategies and tactics
• Work closely with the content, design, and product teams to ensure campaign assets align with brand guidelines and marketing goals
• Collaborate with the sales team to ensure marketing efforts support lead generation and sales objectives
• Communicate campaign results and insights to stakeholders, providing clear recommendations for future actions
• Manage and allocate budgets effectively to maximize campaign performance
• Monitor spending and adjust strategies to ensure cost-efficiency and high ROI

Preferred Qualifications

• Certification in Google Ads or other relevant platforms is a plus
• Agency experience is a plus

Benefits

• Working Hours: 9 a.m. to 5 p.m. EST. Monday to Friday
• Salary Range: $1400 - $2000 USD depending on experience
• Type of Contract: Independent contractor