Digital Paid Media Strategist

Summary

Join our dynamic and rapidly growing Digital Product Engineering company as a Paid Search and Shopping Campaign Manager! You will plan, design, and build highly scaled paid search and shopping/PLA campaigns, monitoring and managing multiple client campaigns to meet program goals. Proactive campaign improvement, data analysis, and reporting are key responsibilities. You will collaborate with feed management partners and contribute to departmental strategies. This role requires strong analytical skills, experience with Google Adwords and Bing Ads, and excellent communication abilities. Agency experience and specific certifications are preferred.

Requirements

• 2 years of paid search/SEM marketing experience desired (agency experience a plus)
• Ability to analyze data and trends to continually optimize media accounts for efficient ROI
• Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
• Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
• Strong understanding of Google Analytics
• Keyword research and experience estimating campaign size and budget
• Detailed report creation for paid campaigns
• Excellent interpersonal skills, including strong written and verbal communication skills
• Strong attention to detail, problem-solving, and time management skills
• Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must

Responsibilities

• Plan, design, and build highly scaled paid search and shopping/PLA campaigns
• Monitor and manage multiple client campaigns as they relate to program goals and objectives
• Proactively expand and improve ad campaigns based on client business needs
• Work with feed management partners and participate in feed health assessments
• Provide ongoing analysis of campaigns, visibility and traffic metrics
• Conduct keyword research and additions to new and existing campaigns
• Conduct ad-copy adjustment and testing according to best practice
• Manages landing page optimization and tracking URLs
• Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
• Perform competitive search analysis
• Assist in the development of ongoing departmental strategies and processes

Preferred Qualifications

• 2-3 years of shopping/PLA experience a plus
• Experience with Structured Data/Data Feeds as they apply to Google & Bing Shopping Ads aka PLAs is preferred