Digital Strategist

Summary

Join Zero, a creative studio in NYC, as a Digital Strategist! You'll play a pivotal role in defining and executing digital strategies for our clients, leading e-commerce strategy development, creating targeted digital marketing plans, and managing multiple e-commerce channels. Success requires a positive, solutions-oriented mindset, strong analytical and communication skills, and a passion for digital trends. You'll collaborate with cross-functional teams and clients to achieve cohesive strategies and roadmaps. This role demands 3-5 years of experience in digital marketing or e-commerce, ideally with Shopify experience. Zero offers a comprehensive benefits package including multiple medical and dental plans, generous paid time off, short-term disability insurance, a 401k with a match, and more.

Requirements

• At least 3-5 years of experience in digital marketing, e-commerce manager–Shopify specifically–or a similar role within the digital media or e-commerce sectors. Experience should include hands-on management of a brand in-house and/or multiple clients as a part of an agency
• Creative & Entrepreneurial Mindset: Strong problem-solving skills and creativity that will push Zero and our clients beyond the standards of “best practices.”
• Digital Expertise: In-depth knowledge of website & digital best practices as well as bigger picture strategic thinking that focuses on growing a business
• Analytical Skills: Proficiency in data analysis tools to assess campaign performance and derive actionable insights for optimization
• Technical Skills: Familiarity with CRM platforms, content management systems, and marketing tools such as Google Analytics, Email, and overall marketing tools & platforms
• Communication Skills: Strong written and verbal communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines
• Adaptability: Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs

Responsibilities

• Lead & Develop E-commerce strategies
• Create digital marketing strategies tailored to the target audience and aligned with business goals that consider the entirety of the brand’s digital ecosystem (from social to web to external platforms)
• Strategic planning should incorporate all aspects of the customer journey from awareness, conversion, and retention
• Maintain multiple e-commerce channels (d2c, digital retail, etc) for small to mid-sized client
• Contribute ideas to the digital strategy phase of projects as well as ongoing digital roadmaps
• Ability to understand business models & corresponding goals to develop roadmap recommendations for small (up to 5m in annual rev) to midsized businesses (5-50m in annual rev)
• Well-versed in technical stacks, tools, and integrations that allow you to collaborate with technologists to accomplish marketing & business goals
• Analyzing metrics. Use analytics tools like Google Analytics to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions
• Work closely with all integrated teams, account, technology, social, and clients to execute cohesive strategies & roadmaps
• Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape
• Collaborate and contribute to the development of marketing calendars & website roadmaps for clients
• Manage digital campaigns across various platforms, ensuring alignment with brand messaging and KPIs, including social media strategy and paid search efforts
• Executing email campaigns. Planning and managing email marketing initiatives to engage the audience and nurture leads, ensuring alignment with broader marketing strategies

Preferred Qualifications

A strong network is recommended to be able to source & collaborate with

Benefits

• Multiple medical plans with up to 80% of premiums covered by Zero
• Multiple dental plans fully covered by Zero
• Three weeks (15 days) vacation
• Seven days of paid sick time
• Twelve paid holidays
• Paid holiday break between Christmas and New Years
• Short Term Disability Insurance
• 401(k) with match after (3) months of full-time regular employment
• Charitable Match & Employee Milestone Programs
• Commuter Benefits