Director, AI Web Innovation

Summary

Join Abnormal Security as the Director of AI Web Innovation and lead the transformation of their digital presence using AI. You will develop and execute a comprehensive web strategy, leveraging AI tools to optimize content and enhance the customer journey. This role requires collaboration with various teams, including Product Marketing, Brand, and Content, to create a secure, scalable, and globally adaptable website. You will utilize data-driven insights to improve website performance and drive user engagement. The ideal candidate possesses strong AI proficiency, strategic execution skills, and experience in managing web platforms. This position offers a competitive salary and benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
• 7-10 years of experience in web strategy, digital marketing, or a similar role
• Experience leveraging AI tools for web strategy and content optimization
• Strong background in managing web platforms and ensuring security and compliance
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Looker, Amplitude)
• Exceptional communication and leadership skills to influence cross-functional teams

Responsibilities

• Develop a comprehensive web strategy using AI tools (e.g., v0, Claude) to accelerate the execution and optimization of content
• Leverage AI to iterate swiftly, refine messaging, and enable website changes that drive engagement and build trust throughout the customer journey
• Set and communicate the vision for a streamlined, scalable web experience in alignment with business goals
• Partner with Product Marketing to structure tiered content: Tier 1: Homepage with high-polish, brand-enhanced content. Tier 2: Product pages with templated messaging (what/why/how). Tier 3: Use cases and technical documentation. Tier 4: Regularly published updates and blogs
• Define the web content framework, co-creating with Brand, Product Marketing, and Product teams to ensure cohesive messaging
• Incorporate best practices in content strategy and management to enhance user engagement
• Collaborate with the Content team to showcase key offerings, including thought leadership and product updates
• Manage website technologies, including hosting, CMS, and integrations with MarTech and marketing automation platforms
• Ensure website security and compliance with industry standards and regulations
• Develop tailored strategies for markets with varying levels of maturity, optimizing content and design to meet regional and international needs
• Ensure international and market-specific sites align with global strategies while addressing local audience preferences
• Continuously monitor web performance using analytics, making data-driven adjustments to enhance user experience and achieve marketing goals
• Implement SEO strategies, A/B testing, and user feedback loops to improve site functionality and content impact
• Establish a feedback loop from web visitors to inform product marketing and growth strategies
• Collaborate with Product & Corporate Marketing to co-define the website strategy, ensuring it aligns with product launches and overall marketing initiatives
• Work with Integrated Marketing to ensure product and brand launch moments are effectively represented
• Act as a key liaison between the Web Development team and stakeholders, ensuring technical execution aligns with strategic goals

Preferred Qualifications

Master’s degree

Benefits

• Bonus
• Restricted stock units (RSUs)
• Benefits
• Base salary range: $215,000 — $225,000 USD