Remote Director, Retention

Summary

Join Caraway, a home goods brand on a mission to craft well-designed, non-toxic kitchenware, as we seek a Director of Retention to lead and optimize our retention and lifecycle marketing strategies.

Requirements

• 8+ years of experience in retention/CRM/lifecycle marketing or related roles, with a minimum of 4 years in a management role
• Experience working across retention channels and tactics to augment LTV and increase brand engagement
• Strong experience in launching and scaling new retention channels, with a thorough understanding of associated measurement methodologies and performance metrics
• Analytical Skills: Proficient in advanced marketing analytics, comfortable with ingesting multiple inputs to triangulate performance and assess channel impact
• Experience with incrementality testing to gauge causal impact of various marketing efforts
• Technical Expertise: Expert using Klaviyo
• Leadership: Exceptional leadership and communication skills - your team’s success is your success and you love mentoring and coaching team members

Responsibilities

• Owning the Full Retention Stack
• Leadership, Team Management, and Coaching
• Measurement and Analytics
• Growing Customer Segments
• Maximizing Caraway LTV
• Leading GTM, Campaign Execution, and Business-Wide Events
• Resource Planning and ROI Management

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave