Caraway Home is hiring a
Director

Summary

Join Caraway as a Director of Retention to lead and optimize our retention and lifecycle marketing strategies. This role will be responsible for maximizing customer lifetime value by optimizing key retention touch points across various channels, including email, SMS, reviews, referrals, and more.

Requirements

• 8+ years of experience in retention/CRM/lifecycle marketing or related roles, with a minimum of 4 years in a management role
• Experience working across retention channels and tactics to augment LTV and increase brand engagement
• Strong experience in launching and scaling new retention channels, with a thorough understanding of associated measurement methodologies and performance metrics

Responsibilities

• Owning the Full Retention Stack
• Leadership, Team Management, and Coaching
• Measurement and Analytics
• Growing Customer Segments
• Maximizing Caraway LTV
• Leading GTM, Campaign Execution, and Business-Wide Events
• Resource Planning and ROI Management

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, FandF discounts