Director

Summary

Join Darkroom, a rapidly growing marketing agency, as their Director of TikTok Shop. Lead and build a new team focused on full-service TikTok Shop management for CPG brands. Develop and execute strategies to increase GMV, manage affiliate relationships, and optimize creator content. You will act as the senior client contact, providing strategic insights and innovative approaches to maximize results. Oversee data analysis and reporting, and stay ahead of industry trends. This role requires strong leadership, communication, and data analytics skills, along with extensive experience in social commerce and TikTok Shop.

Requirements

• Minimum of 5-10 years of experience in digital marketing, e-commerce, or DTC, with at least 2 years of experience in social commerce
• Minimum 1 year of hands-on experience managing TikTok Shop operations and growth
• Strong understanding of social commerce platforms, particularly TikTok Shop, including technical knowledge of shop setup, product listing optimization, inventory management, and integration with e-commerce platforms
• Demonstrated expertise in TikTok's creator marketplace, affiliate programs, and live shopping features
• Demonstrated experience leading and growing teams in a fast-paced, results-oriented environment
• Exceptional communication skills with the ability to articulate strategies, insights, and recommendations to both clients and internal teams
• Strong data analytics capabilities with experience developing comprehensive performance measurement frameworks for TikTok Shop
• Demonstrated ability to analyze creator performance, conversion metrics, and GMV trends to optimize strategy and drive growth
• Experience with TikTok's analytics tools and ability to translate data insights into actionable recommendations

Responsibilities

• Develop and execute TikTok Shop strategies to drive GMV growth for clients
• Lead and build a high-performing team of brand managers that will handle shop management/set up, affiliate relationships, content quality control, growth strategies, and media buying
• You will be expected to execute on these functions while building out a team
• Develop and oversee the execution of sophisticated creator and affiliate strategies for TikTok Shop, including structured affiliate network development, creator performance optimization, and strategic content planning
• Lead the development of scalable AI based systems for creator recruitment, management, and performance analysis to drive consistent GMV growth
• Act as the senior point of contact for clients
• Provide strategic insights on TikTok Shop optimization, creator partnerships, and social commerce growth opportunities
• Develop innovative approaches to maximize GMV and conversion through the TikTok ecosystem
• Oversee the collection and analysis of performance data to continuously refine and enhance retail media strategies
• Develop comprehensive reporting frameworks to communicate results and recommendations effectively to clients
• Stay ahead of industry trends and continuously explore new digital channels and tools to drive in-store sales
• Test and implement innovative solutions to increase the impact of retail media investments
• Develop training for and mentor existing creator managers on all things TikTok Shop
• Foster a culture of collaboration and creativity

Benefits

• Unlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp
• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!
• Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be
• Parental Leave: We offer a flexible and supportive parental leave policy for both birthing and non-birthing parents, giving you the time you need to focus on your growing family
• Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration