Director

Summary

Join Natera as the Director of Marketing to lead the strategy and execution for the Empower Hereditary Cancer Test. You will define and communicate the value of hereditary cancer testing to clinicians and patients, establishing Empower as a leading product within the Oncology portfolio. This role demands cross-functional collaboration with medical affairs, product management, and commercial teams to increase awareness, adoption, and growth. Responsibilities include developing and implementing marketing plans, collaborating on messaging, identifying market opportunities, creating marketing assets and sales tools, managing agency relationships, supporting Empower's positioning, presenting to executive leadership, and performing other assigned duties. The position requires a Bachelor's degree in life sciences (MBA or PhD preferred), 10+ years of experience in diagnostics marketing (oncology or genomics focus), and direct experience with hereditary cancer testing is highly desirable. This remote position offers competitive benefits including comprehensive medical, dental, vision, life, and disability plans, free testing for employees and their families, fertility care benefits, parental leave, 401k, and more.

Requirements

• Bachelor’s degree in life sciences required; MBA or PhD strongly preferred
• Minimum of 10 years of experience in diagnostics, biotech, or pharmaceutical marketing, with a focus on oncology or genomics
• Willingness to travel up to 25% for advisory boards, conferences, sales/marketing meetings, and customer engagements
• Deep knowledge of the hereditary cancer and genetic testing landscape
• Proven track record of creating compelling messaging for both clinical and patient audiences
• Ability to translate complex scientific and technical concepts into accessible marketing content
• Exceptional communication, leadership, and strategic planning capabilities
• Strong organizational and time management skills; ability to handle multiple projects concurrently
• Demonstrated customer orientation and experience in stakeholder engagement
• Skilled in building and nurturing relationships with industry thought leaders

Responsibilities

• Develop and execute strategic and tactical marketing plans for Empower
• Collaborate cross-functionally to align messaging with market needs and clinical evidence
• Identify key market opportunities and gaps; drive initiatives to meet or exceed commercial goals
• Lead the development of marketing assets and sales enablement tools tailored to the Empower product
• Manage agency and vendor relationships to build and execute integrated campaigns
• Support Empower’s alignment and positioning within the broader oncology testing ecosystem
• Present marketing strategies, insights, and campaign performance to executive leadership
• Perform other duties as assigned

Preferred Qualifications

Direct experience with hereditary cancer testing is highly desirable

Benefits

• This is a remote position
• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!