Director, Business Development - Advertisers

Summary

Join Nielsen and become the Director, Business Development, engaging with advertiser clients to promote Nielsen data and drive client success. You will be the primary point of contact for clients, leading presentations, handling requests, and evangelizing Nielsen's premium data sets. This role requires identifying and closing strategic partnerships, staying updated on industry trends, and fulfilling agency requests. You will collaborate closely with internal teams and maintain strong relationships with advertiser partners. The ideal candidate possesses 3-5 years of digital media experience, a deep understanding of digital advertising, and excellent communication skills. Nielsen offers a comprehensive benefits package, including health and wellness plans, 401(k) with company match, generous paid time off, and a discretionary incentive/bonus.

Requirements

• Minimum of 3 to 5 years of experience working in the digital media industry, either at a Publisher, Ad Network/DSP, Data Company, or Digital Agency
• Understanding of digital and programmatic advertising and types of targeting
• Have a passion for innovation and working on the cutting edge of digital advertising
• Self-motivated with the ability to maintain a high level of productivity and manage multiple competing priorities
• Consultative account management experience with multiple levels of management
• Able to coordinate across multiple departments internally and externally
• Able to work within a complex ecosystem and deal with ambiguity
• Excellent communication and presentation skills
• Ability to grasp new concepts, both business and technical
• Comfortable working across multiple time zones. In the future, there may be in-person travel required
• Comfortable working from home / in a remote working environment

Responsibilities

• Be the day to day point of contact and face of Nielsen for a list of advertiser clients activating Nielsen Audience segments for activation and overall DaaS (Data as a service)
• Facilitate and lead DaaS presentations to clients
• Handle correspondence for client requests
• Remain actively engaged with clients & continually evangelize Nielsen premium data sets
• Identify & close opportunities for strategic partnerships (fixed revenue, usage threshold, etc)
• Keep up with current events within the agencies including shifting advertisers, pitches and team hierarchy
• Be aware of impactful changes in policies surrounding data activation
• Fulfill agency questionnaires and RFIs
• Maintain relationships with advertiser partners within Nielsen
• Work closely with internal client strategy & product teams

Benefits

• Health & wellness plans for full-time employees
• 401(k) retirement coupled with a Nielsen match
• A generous paid time off policy
• A discretionary incentive/bonus