Director, Content Marketing and Thought Leadership

Summary

Join League, a rapidly growing technology company revolutionizing healthcare, as the Director of Content Marketing and Thought Leadership. You will craft compelling narratives, develop and execute content marketing strategies, oversee content production (blog posts, white papers, etc.), conduct market research, and collaborate with internal and external stakeholders. Success requires 6+ years of experience in content marketing within the healthcare industry, proven strategic success, excellent communication skills, and a strong understanding of SEO. League offers competitive compensation and benefits, including comprehensive health coverage and professional development opportunities. Help us improve the lives of millions by shaping the future of healthcare.

Requirements

• 6+ years of experience in content marketing or thought leadership, healthcare industry knowledge is a must
• Proven track record of developing and executing successful content strategies that drive measurable results
• Excellent writing, editing, and communication skills, with a keen eye for detail
• Strong understanding of SEO best practices and content optimization techniques
• A passion for healthcare innovation and a desire to make a difference
• A self-starter with a can-do attitude who thrives in a fast-paced, dynamic environment

Responsibilities

• Work with executive stakeholders to break down complex narratives into simple, compelling ideas
• Develop and execute a comprehensive content marketing strategy that positions League as the category leader in healthcare consumer experience
• Oversee the production of high-quality written and visual content, including blog posts, white papers, ebooks, webinars, infographics, and videos
• Conduct market research and analyze industry trends to develop unique insights and thought leadership pieces that resonate with target audiences
• Collaborate with internal stakeholders (sales, product marketing, etc.) and external partners to ensure content aligns with business objectives and brand guidelines
• Track and analyze content performance, using data to optimize strategies and maximize impact
• Implement SEO best practices to increase organic traffic and visibility
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Benefits

• Be part of a high-performing, collaborative team that values individual contributions and celebrates collective success
• Make a real impact on the future of healthcare, helping to improve the lives of millions
• Enjoy competitive compensation and benefits, including comprehensive health coverage and opportunities for professional development