Strategy Director

Summary

Join Mutiny, Trailer Park Group’s integrated creative agency, as their Social-First Strategy Director! Based on the West Coast, you will lead strategists and data analysts, crafting game-centric, social-forward campaigns. This role demands 10+ years of social-forward and integrated marketing experience at a creative agency, a deep understanding of digital strategy, and a passion for gaming. You will lead insights and strategy, contribute to new business efforts, provide strategic recommendations to clients, and mentor team members. The ideal candidate possesses strong communication and presentation skills, the ability to lead and inspire, and a comfort level in a fast-paced environment. This position offers a robust benefits program, unlimited PTO, 401k matching, and remote work opportunities.

Requirements

• You have 10+ years of experience in social-forward and integrated marketing at a creative agency
• You're very familiar with FPS gaming and play them, too (or willing to pick them up again!)
• Hands-on experience leading strategy and insights for creative campaigns (not purely paid media campaigns - creative, integrated, social-forward assets)
• Deep understanding of digital strategy, as it applies to brand analytics, social media, research, and emerging technology through a business lens
• Passionate about all facets of gaming culture, streaming, eSports, and marketing
• Ability to field, lead, and execute strategic requests, big and small, with varying timelines
• Proven ability to lead briefings that inspire innovation and breakthrough ideas, mentoring your team along the way
• Sensitized to when to push and when to pull back in client/creative communication
• The ability to lead your team to push beyond the assignment or the “ask”
• Command of ALL the ways brands connect with people today - traditional, digital, event, etc
• Comfortable in a fast-paced, entrepreneurial environment and ready to provide ideas to continue to shape and shift our ever-growing agency
• Experience working for a social-forward marketing agency is a must
• Experience with leading strategy on social campaign rollouts and social content plans is required
• Must be comfortable with writing and presenting briefs to clients on creative and content campaigns/ pitches
• Candidates must be based in the West Coast Region

Responsibilities

• Lead insights and strategy with innovative, fresh execution of strategic gaming-centric, social-forward & integrated initiatives
• Maintain strong knowledge and curiosity about changing trends in social media and integrated marketing within the video game space
• Play a significant role in the agency’s new business efforts, leading new business pitches/presentations where needed
• Provide strategic recommendations to existing or prospective gaming clients to include new customers/audiences, innovative programs, and market research
• Develop communications strategies and write or collaborate on the writing of strategic briefs
• Help identify opportunities to secure incremental work from accounts to maximize revenue
• Lead and co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
• Help lead strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
• Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
• Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
• Mentor strategy team members, caring for their work product and performance, and inspire them to create beautiful stories about the data they present
• Defend and protect good ideas

Preferred Qualifications

Passion for gaming is mandatory, RPG shooter games are a huge plus

Benefits

• Robust benefits program
• Unlimited PTO
• 401k with company match
• Work remotely often
• Many other perks
• Best-in-class editor training program
• Opportunities to build new skills
• Develop as managers and leaders
• Connect and grow through mentorship
• From on-the-job learning experiences to formal development programs, our staff have various opportunities to grow throughout their career
• Unaccrued time off
• Sick time
• Paid company holidays
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• Maternity/paternity benefits
• 401(k) for regular full-time employees
• Other perks
• Certain roles may also be eligible for bonus compensation
• TPG employees have access to TPG Academy, a unique industry offering that includes a full suite of learning experiences and development programs designed to support employee growth at every level across the organization
• At TPG we are dedicated to supporting employees at every milestone to ensure they thrive in their careers at Trailer Park Group every step of the way