Senior Director of Content Strategy

Summary

Join CMB, a top insights & analytics firm, as a Sr. Director of Content Strategy! Lead all aspects of strategic brand communication, developing high-impact content that engages clients and prospects. Conduct thought leadership research, develop presentations and reports, and translate content into sales and marketing materials. This role requires collaboration with cross-functional teams to enhance client engagement and drive conversions. The position reports to the VP, Growth Strategy and offers a hybrid or remote work option within the US. CMB values its employees and offers a fully paid sabbatical, wellness stipend, generous medical plans, 401k match, and an employee stock ownership plan (ESOP).

Requirements

• Master’s degree in Business, Marketing, or equivalent experience preferred
• 5+ years client or agency experience in consumer insights, content development, brand strategy, or strategic consulting
• Experienced in scoping and applying B2B and B2C market research methodologies
• Demonstrated ability to customize writing for different audiences and intents
• Strong collaboration, relationship building and leadership skills with experience overseeing cross-functional teams of writers, marketing agencies, and insights executives to deliver high-impact content
• Highly organized and able to prioritize and manage multiple content projects at once, including working with stakeholders to understand trade-offs when priorities compete with one another
• Demonstrated experience leveraging survey data, qualitative interviews, and secondary data to craft compelling, insight-driven narratives—with a clear ability to measure impact and translate findings into actionable strategies that drive business outcomes
• Expertise in developing messaging strategy that inform content creation and drive demand across the customer journey
• Exceptional writing, editing, and communication skills with the ability to craft compelling narratives across multiple formats
• A strategic, hands-on approach with a deep understanding of content’s role in driving brand growth and business outcomes
• Passionate about delivering the optimal buying experience and win-win solutions for clients and prospects
• Conversant in market research methods and familiarity with custom market research
• Enjoys working collaboratively with the team to learn and improve processes and “win” together
• Strong communication, marketing/sales skills, and business acumen (written, verbal, non-verbal, video)
• Proficient user of Copilot, ChatGPT, or other generative AI tools
• Demonstrated skills in building relationships via social media, email/text, and video calls
• Exceptional Microsoft Office (PowerPoint, Excel, and Word) skills
• Sense of humor and self-awareness

Responsibilities

• Develop specific campaign content strategies, including identifying client speaker topics, self-funded research topics, and ways to partner with industry associations. Content strategy will be tailored to both insights professionals and executive decision-makers to align with business goals and marketing objectives
• Ensure all content consistently reflects our voice, tone, and desired messaging. Act as a key player in continuously evolving and refining guidelines to stay aligned with our brand evolution and market needs
• Develop and optimize content workflows and editorial processes to ensure timely, high-quality delivery aligned with CMB’s marketing and business objectives - supporting lead generation, client engagement, and brand differentiation
• Surface real-time content opportunities based on trends, cultivate conversations online, and work with our team to drive content engagement
• Provide clear vision and actionable feedback to ensure the team consistently delivers thought-provoking, best-in-class content that deepens client relationships and supports business growth
• Lead a cross-functional team to build and deliver high-value content across all client touch-points during the pre-and post-purchase journey. Set clear expectations with stakeholders to ensure alignment and execution at the highest level
• Make it easy for account executives, brand growth, and strategy & activation team to translate long-form content into accessible resources that clients can use to inform project planning. Work with operations to map content to client needs in the content management system for proactive outreach
• Partner effectively with external collaborators to produce high-impact content that amplifies our brand and thought leadership
• Foster collaborative outcomes grounded in strategic thinking, creativity, and a passion for translating complex research into compelling, client-centric narratives
• Cultivate an inclusive environment where colleagues are empowered to experiment, evolve, and challenge conventional approaches to content in service of CMB’s strategic goals
• Lead the execution of our content strategy, driving brand awareness, demand generation, and brand reputation, ensuring we capture the right tone and voice to cultivate meetings and opportunities with our existing and prospective clients
• Oversee all in-house content development. Work with content writers, video production team, and the design team on creative development in diverse content formats (e.g., articles, videos, social media)
• Own the content narrative, ensuring alignment with our business objectives and positioning while proactively adapting to evolving market needs
• Provide end-to-end project management for technical writing, including setting messaging strategy, writing deliverables, getting stakeholder buy-in, and providing final approval before publication
• Work with ad agency to plan and oversee content distribution strategies across various channels (e.g., website, social media, email) and to ensure content is optimized for generative and search engines (GEO/SEO)
• Lead the strategic integration of AI tools and technologies to elevate content development, drive operational efficiency, enhance personalization, and ensure outputs are smarter, faster, and more impactful
• Analyze content performance data, identifying trends, and making data-driven decisions to improve effectiveness and identify how our data is and isn’t meeting customer and business needs
• Continuously refine content strategies, plans and assets to drive measurable impact, and reinforce CMB’s reputation as a leader in market research and insights
• Communicate the content strategy and its progress to various stakeholders, including senior leadership and cross-functional teams

Preferred Qualifications

Expertise in Insights Activation

Benefits

• Fully paid sabbatical
• $250 wellness stipend
• Paid time off to volunteer
• Generous medical plans
• 401k match
• Employee stock ownership plan (ESOP)