Director, Content Strategy

Summary

Join our rapidly growing company and drive a world-class marketing and content strategy as a dynamic Director of Content Strategy with deep private funds experience.

Requirements

• 8+ years of content strategy and execution of full funnel B2B content journeys, including 5+ years of editorial oversight
• Deep understanding of market trends, competitive landscapes, and customer behaviors in the private funds industry (focus on legal and compliance personas preferred)
• 4+ years of people management experience, including hiring and building out a team
• Exceptional writing and editorial skills, and ability to write across a variety of formats including white papers, blog posts, emails, and direct response ads
• Analytical mindset with proficiency in leveraging data to create compelling narratives, as well as to drive decision-making; Ability to analyze data and create metrics to optimize content marketing initiatives
• Does not let important details slip through the cracks or derail a project; ensures content is error-free prior to submission
• Strong internal communicator with excellent interpersonal skills who can properly navigate a diverse set of stakeholders–up, down, and across–all with their own priorities and initiatives
• Adjusts quickly to changing priorities and conditions; copes effectively with complexity and change
• Proactively monitors industry trends and contemplates how evolving market conditions impact our company and our customers, while continually expanding their understanding of the industry and applying learnings to content projects
• Proficiency with project management and content marketing platforms, including Asana, Knotch, etc

Responsibilities

• Act as our company champion for content marketing best practices and help formulate Ontra’s POV as an industry leader
• Develop and execute on an ambitious and evolving content strategy. From that, craft actionable goals and create and maintain marketing editorial plans and thematic calendars
• Lead as an exceptional player-coach, building and managing a content team, and event content marketers
• Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and more; Recommend different content types appropriate to associated channels to reach multiple personas
• Work closely with marketing partners to develop a measurable and results-driven content distribution strategy including social / channel distribution; Work with regional marketers and leaders to execute an efficient localization strategy
• Deeply understand our customers, personas, and the broader private markets industry; Stay on top of industry developments, news, and trends so that we publish content that resonates with Ontra target prospects and customers
• Work closely with internal customer / industry subject matter experts (SMEs) to generate novel thought leadership
• Measure, analyze, and report on content performance – inclusive of audits of existing content performance to refresh and adjust for emerging priorities
• Develop and implement standards, systems, best practices, and templates for content, and continually raise the bar for the company’s editorial standards; Ensure all content adheres to legal and regulatory requirements
• Evaluate existing content marketing tools and technology and identify potential for future upgrades

Benefits

• Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance