Remote Associate Director, Content and Channel Strategy

Summary

Join Praytell as Associate Director, Content & Channel Strategy to develop and execute content plans and innovative channel strategies that leverage consumer insights, social trends, audience behaviors, and platform performance data to maximize engagement across key channels.

Requirements

• 6-8 years of social media experience, focused on content and channel strategy ideally in digital/social agencies or in-house studios
• Expertise in short-form video, creator collaborations, and platform-specific strategies with a proven track record of leading content plans that effectively integrate consumer insights, performance data, and social trends
• Must love or have client experience in sports
• Demonstrated expertise in developing innovative campaigns that leverage emerging formats, influencer collaborations, and user-generated content (UGC), with a focus on maximizing engagement across key platforms such as TikTok, Instagram, X, Facebook, Twitch, Discord, and more
• Strong understanding and passion for emerging online community behaviors, with knowledge of messaging platforms such as WhatsApp, Twitch, and Discord and their role in engaging and activating consumers
• Deep knowledge of creator and influencer strategy, with experience integrating influencer partnerships into broader digital and social ecosystems to drive impactful earned and owned storytelling
• Proven ability to collaborate closely with analytics teams, using performance data to inform actionable strategies that optimize content and deliver on KPIs
• Experience leading and contributing to social briefing processes, developing data-driven briefs, and ensuring creative outputs align with strategic objectives and platform best practices

Responsibilities

• Develop and execute content plans and innovative channel strategies that leverage consumer insights, social trends, audience behaviors, and platform performance data to maximize engagement across key channels (TikTok, Instagram, X, Facebook, Twitch, Discord, etc.), collaborating with creators, influencers, and community members to bring these strategies to life
• Identify consumer insights and translate them into breakthrough creative ideas for social and digital media, ensuring these insights drive earned and owned storytelling
• Lead the social briefing process, developing data-driven briefs that inspire creativity and align with strategic objectives while reviewing creative outputs to ensure they meet best practices and current trends
• Partner with strategy and creative leads to develop and present POVs on social media trends and opportunities while leading the creation of playbooks for social-first executions
• Collaborate closely with analytics teams to interpret performance data, build insight-driven reports, and provide actionable strategies that inform content creation and optimization
• Monitor social media for engagement opportunities and trends, advising on real-time brand activations while ensuring content calendars align with platform updates and consumer insights
• Work with account teams, strategists, and data experts to align content strategy with brand goals and ensure monthly content calendars meet KPIs and drive brand objectives
• Stay up to date on social platform updates, tests, and new opportunities, leading team education on emerging trends and driving innovative actionable social strategies

Benefits

• Comprehensive health insurance with very low premium options
• Employee stock ownership plan, earning shares in Project Worldwide, our parent company, for every year of service
• Traditional and Roth 401(k) options with annual employer contributions based on company performance
• Four-day workweek (we expect all employees to hit 40 hours by Friday)
• Flexible time off, including over a dozen company holidays and mental health days
• Remote work within the US (with offices and physical hubs that you can access in LA, SF, Austin, Chicago, and NYC)
• Employee assistance program offering mental health resources, family and relationship support, career resources, legal and financial services, discounts, and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our annual company offsite (eligibility based on employee start date)
• Access to our wonderful employee resource groups